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  • Kajal Longwear Eyeliner soldier in Dark Brown
    Kajal Longwear Eyeliner 3 model grid in Dark Brown Kohl
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    BEST SELLER
    4.3
    Rated 4.3 out of 5 stars
    3,504

    Kajal Longwear Eyeliner

    $24.00
    $14.40 $24.00
    BEST SELLER
  • Baked Eyeshadow, Sunstone/Almond - soldier
    Baked Eyeshadow, Sunstone/Almond - benefits
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    4.8
    Rated 4.8 out of 5 stars
    31

    Baked Eyeshadow, Sunstone/Almond

    $24.00
    $12.00 $24.00
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  • The Ultimate Palette Essentials Kit - Minimalism Maximized Soldier
    The Ultimate Palette Essentials Kit - Minimalism Maximized Model B&A in Medium
    The Ultimate Palette Essentials Kit - Minimalism Maximized Textures
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    4.0
    Rated 4.0 out of 5 stars
    28

    Ultimate Palette Essentials Kit - Minimalism Maximized (5PC)

    $196.00
    $49.00 $196.00
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  • The Delectables Eyeshadow Soldier
    The Delectables Baked Eyeshadow Palette Earthy Essentials product benefits
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    4.3
    Rated 4.3 out of 5 stars
    629

    Delectables Baked Eyeshadow Palette Earthy Essentials

    $56.00
    $20.00 $56.00
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  • The Ultimate Palette Minimalism Maximized soldier
    The Ultimate Palette Essentials Kit - Minimalism Maximized Textures
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    4.5
    Rated 4.5 out of 5 stars
    95

    Ultimate Palette 31 Baked Eyeshadows: Minimalism Maximized

    $124.00
    $29.99 $124.00
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  • Waterproof Spackle Eye Hues - Blossom soldier
    Waterproof Spackle Eye Hues - How to Use
    3.5
    Rated 3.5 out of 5 stars
    21

    Waterproof Spackle Eye Hues

    $24.00
    $14.40 $24.00
  • Spackle Eyeshadow Soldier
    Laura Geller Spackle Waterproof Primer product benefits
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    4.0
    Rated 4.0 out of 5 stars
    903

    Spackle Waterproof Eyeshadow Primer

    $24.00
    $10.99 $24.00
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  • Swipe-n-Line Instant Eye Perfecting Stick Soldier in shade Classic
    Laura Geller Swipe-n-Line lifestyle image with shade textures
    Swipe-n-Line Instant Eye Perfecting Stick product benefits
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    4.2
    Rated 4.2 out of 5 stars
    576

    Swipe-n-Line Instant Eye Perfecting Stick

    $24.00
    $14.40 $24.00
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  • Dual-Ended eyeshadow brush - Soldier
    Dual-Ended Eyeshadow Brush product benefits
    NEW
    4.8
    Rated 4.8 out of 5 stars
    62

    Dual-Ended Eye Shadow Brush

    $22.00
    $13.20 $22.00
    NEW
  • All Day Eye Kit Earthy Essentials - soldier
    All Day Eye Kit Earthy Essentials - texture
    Delectables Earthy Essentials - benefits
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    4.6
    Rated 4.6 out of 5 stars
    28

    All Day Eye Kit (5 PC)

    $109.00
    $39.00 $109.00
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  • The Best of the Best Tuscan Dreams Soldier
    The Best of the Best Tuscan Dreams Model B&A
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    Rated 4.6 out of 5 stars
    430

    Best of the Best Tuscan Dreams

    $114.00
    $49.00 $114.00
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  • BOTB Soldier
    BOTB B&A Charlotte
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    4.5
    Rated 4.5 out of 5 stars
    4,691

    Best of the Best Baked Face Palette

    $126.00
    $49.00 $126.00
    Save 61%
  • Laura's Essentials Blushing & Blissful Soldier
    Laura's Essentials Blushing & Blissful Texture
    Laura's Essentials Blushing & Blissful Lifestyle
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    4.3
    Rated 4.3 out of 5 stars
    133

    Laura's Essentials Blushing & Blissful 12 Multi-Finish Eyeshadows 1 Highlighter, 1 Blush

    $45.00
    $14.99 $45.00
    Save 67%
  • The Delectables 14 Multi-Finish Baked Eyeshadows Timeless Tones - soldier
    The Delectables 14 Multi-Finish Baked Eyeshadows Timeless Tones BA
    The Delectables 14 Multi-Finish Baked Eyeshadows Timeless Tones - where to apply
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    4.6
    Rated 4.6 out of 5 stars
    14

    Delectables 14 Multi-Finish Baked Eyeshadows Timeless Tones

    $56.00
    $28.00 $56.00
    JOIN THE WAITLIST
    JOIN THE WAITLIST
  • The Delectables Baked Eyeshadows Soho Shimmers - soldier
    The Delectables Baked Eyeshadows Soho Shimmers - textures
    The Delectables Baked Eyeshadows Soho Shimmers - Model B&A in light
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    4.6
    Rated 4.6 out of 5 stars
    210

    Delectables 14 Multi-Finish Baked Eyeshadows: Soho Shimmers

    $56.00
    $13.99 $56.00
    JOIN THE WAITLIST
    JOIN THE WAITLIST
  • All Day Shimmer Eye Kit Soldier
    All Day Shimmer Eye Kit Textures
    All Day Shimmer Eye Kit Model B&A in Medium
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    4.6
    Rated 4.6 out of 5 stars
    530

    All Day Shimmer Eye Kit (5PC)

    $128.00
    $39.00 $128.00
    JOIN THE WAITLIST
    JOIN THE WAITLIST
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Frequently Asked Questions

  • What is the difference between Kajal and Inkcredibles Eyeliner?

    Our iconic Kajal Longwear Eyeliner has a thicker design, so it's easier to hold. It can also be used as a shadow crayon! Our INKcredible Eyeliners are thinner, perfect for creating a more precise look. Each is long-lasting and ultra-pigmented.

  • How pigmented are the eyeshadows?

    Color payoff is key! That's why our expertly designed eyeshadows are always perfectly pigmented for rich color with or without a shadow primer underneath!

  • What eye makeup is best for aging eyes?

    Older women with hooded eyes may wish to try a waterproof formula like INKcredible Waterproof Gel Eyeliner Pencils, which resist smudging and also tugging on crepey skin.

  • Is Laura Geller eye makeup suitable for sensitive eyes?

    Yes! The products in our Kajal and INKcredible families of pencil eyeliners have been ophthalmologist-tested and dermatologist-tested, making them an excellent choice for sensitive watery eyes.

  • Which eyebrow shade should I use for gray hair?

    Those with gray hair may wish to choose our Soft Black or Taupe shade for brow products, depending on the lightness of their hair.

  • What eyeliner shade should I use for blue, brown, green eyes?

    Our expertly designed range of eyeliners are meant to work with any skin tone and any eye color. If you really want to make your eyes pop, reach for an eyeliner in the same color family as your eyes. Or, choose one on the opposite end of the color wheel. For example, warm brown eyeliner for blue eyes, rich purple for green eyes, and deep blue for brown eyes.

  • What is the difference between your Mascaras?

    Always There Mascara is designed for longwearing length, and is available in waterproof and classic varieties .LashBOSS Bold Mascara offers serious lift and volume with bold definition. Kajal Longwear Mascara offers lift, length and a long-lasting finish, the perfect triple threat!

  • What is your return policy?

    In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your products. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Elevate your eye look with Laura Geller's stunning eye makeup collection, specially formulated to enhance and define mature skin and eyes. From silky eyeshadow palettes and precision eyeliners that don't smudge, to volumizing mascaras and corrective concealers, our eye products let you create the perfect finishing touch to your look.Discover the magic of our incredible Kajal eyeliners for the perfect mix of precision, long-lasting finishes, and rich eye-catching color. Other eye liners like the INKcredible collection of waterproof liners offer control of a pencil, the intensity of a liquid, and the softness of a gel. There are plenty of options to define your eyes beautifully!Complete your eye look with our perfect mascaras for women over 40 that add volume, length, and definition without flaking or smudging on hooded eyes. These gentle formulas condition lashes while providing flirty lashes and results that last all day.We understand that your eye area can change as you age. You may find yourself with hooded eyes, sagging skin, and dark circles that you didn't have before. Luckily for you, there's the right eyeshadow primer or full-coverage concealer to help you embrace your confidence again. Our products are always developed with mature eyes in mind.Let these eye-enhancing essentials help you celebrate your natural beauty!