Eyeliner, Eyeshadow, Mascara & More

  • The Delectables Eyeshadow Soldier
    The Delectables Baked Eyeshadow Palette Earthy Essentials product benefits
    4.3
    Rated 4.3 out of 5 stars
    492

    The Delectables Baked Eyeshadow Palette Earthy Essentials

    $45.00
    $22.50 $45.00
  • Kajal Longwear Eyeliner soldier in Dark Brown
    Kajal Longwear Eyeliner 3 model grid in Dark Brown Kohl
    Award winning badge image
    BEST SELLER
    4.3
    Rated 4.3 out of 5 stars
    2,927

    Kajal Longwear Eyeliner

    $24.00
    $15.00 $24.00
    BEST SELLER
  • Kajal Longwear Mascara solider- black
    Kajal Mascara in Black Model Eye B&A
    4.5
    Rated 4.5 out of 5 stars
    684

    Kajal Longwear Mascara

    $26.00
    $16.25 $26.00
  • Inkcredibles soldier - Olive_My_Love
    INKcredible Waterproof Gel Eyeliner Pencil lifestyle model wearing Blackbird
    Laura Geller Inkcredible Eyeliner Pencil product benefits
    BEST SELLER
    4.2
    Rated 4.2 out of 5 stars
    1,768

    INKcredible Waterproof Gel Eyeliner Pencil

    $24.00
    $15.00 $24.00
    BEST SELLER
  • Sculpt and Stay Waterproof Brow Pencil and Gel Soldier - Taupe
    sculpt -n-stay waterproof brow pencil and gel shade chart
    4.3
    Rated 4.3 out of 5 stars
    1,228

    Sculpt-n-Stay Waterproof Brow Pencil & Gel

    $26.00
    $16.25 $26.00
  • Swipe-n-Line Instant Eye Perfecting Stick Soldier in shade Classic
    Laura Geller Swipe-n-Line lifestyle image with shade textures
    Swipe-n-Line Instant Eye Perfecting Stick product benefits
    4.1
    Rated 4.1 out of 5 stars
    496

    Swipe-n-Line Instant Eye Perfecting Stick

    $24.00
    $15.00 $24.00
  • Spackle Eyeshadow Soldier
    Laura Geller Spackle Waterproof Primer product benefits
    3.9
    Rated 3.9 out of 5 stars
    843

    Spackle Waterproof Eyeshadow Primer

    $24.00
    $15.00 $24.00
  • Always There Mascara Soldier
    Laura Geller Always There Mascara model B&A
    Always there lengthening mascara product benefits
    3.6
    Rated 3.6 out of 5 stars
    686

    Always There Lengthening Mascara

    $26.00
    $13.00 $26.00
  • Always there mascara waterproof - soldier
    Laura Geller Always There Mascara B&A
    4.0
    Rated 4.0 out of 5 stars
    728

    Always There Waterproof Mascara

    $26.00
    $13.00 $26.00
  • Spackle Under Eye Primer - Soldier
    Spackle Illuminating Eye Primer B+A
    spackle illuminating under eye primer product benefits
    4.2
    Rated 4.2 out of 5 stars
    308

    Spackle Illuminating Under Eye Primer

    $24.00
    $15.00 $24.00
  • BOTB Soldier
    BOTB B&A gray hair Model
    The Best of the Best Baked Face Palette
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    4,560

    The Best of the Best Baked Face Palette

    $126.00
    $49.00 $126.00
    BEST SELLER
  • 4.3
    Rated 4.3 out of 5 stars
    250

    Define-n-Tame Brow Lifting Stick

    $20.00
    $12.50 $20.00
  • Bravo Brows Model Macro image in all shades
    4.3
    Rated 4.3 out of 5 stars
    512

    Bravo Brows Soft Pencil + Brush

    $22.00
    $11.00 $22.00
  • Sculpt-n-Stay Brow Gel Soldier
    Save 50%
    4.4
    Rated 4.4 out of 5 stars
    73

    Sculpt-n-Stay Brow Gel

    $20.00
    $10.00 $20.00
    Save 50%
  • Bliss x LG Under Eye Brightening Duo Soldier
    Ideal Fix Concealer Model B&A in medium
    Eye Do All Things Brightening Eye Gel - benefits
    Save 42%
    4.3
    Rated 4.3 out of 5 stars
    2,618

    Under Eye Brightening Duo

    $52.00
    $30.00 $52.00
    Save 42%
  • Inkcredible Waterproof Brow Pencil soldier - Medium brown
    INKcredible Waterproof Brow Pencil - benefits
    4.6
    Rated 4.6 out of 5 stars
    82

    INKcredible Waterproof Brow Pencil

    $24.00
    $15.00 $24.00
  • Ideal Fix Concealer Model B&A in Light
    The Ideal Fix Concealer product benefits on model
    Save 46%
    4.3
    Rated 4.3 out of 5 stars
    2,559

    The Under Cover Kit (2PC)

    $52.00
    $28.00 $52.00
    Save 46%
  • Eye Do All Things Brightening Eye Gel - soldier
    Bliss x Laura Geller Eye do All things product benefits
    BEST SELLER
    4.1
    Rated 4.1 out of 5 stars
    149

    Eye Do All Things Brightening Eye Gel

    $24.00
    $21.60 $24.00
    BEST SELLER
  • Bright Idea Eye Cream Soldier Image
    Bright Idea Eye Cream Benefit Macro
    4.6
    Rated 4.6 out of 5 stars
    32

    Bright Idea Collagen-Protecting Eye Cream

    $26.00
    $23.40 $26.00
  • Bold Beauty Kajal Duo Soldier
    Kajal Longwear Eyeliner 3 model grid in Soft Black Kohl
    Award winning image
    Save 44%
    4.5
    Rated 4.5 out of 5 stars
    731

    Bold Beauty Kajal Duo

    $50.00
    $28.00 $50.00
    Save 44%
  • Dual-Ended eyeshadow brush - Soldier
    Dual-Ended Eyeshadow Brush product benefits
    NEW
    4.8
    Rated 4.8 out of 5 stars
    36

    Dual-Ended Eye Shadow Brush

    $22.00
    $13.75 $22.00
    NEW
  • Save 67%
    4.7
    Rated 4.7 out of 5 stars
    289

    Shadow Skills 4PC Eye Brush Set

    $72.00
    $24.00 $72.00
    Save 67%
  • NEW
    4.1
    Rated 4.1 out of 5 stars
    67

    Baked Kisses Eyeshadow Palette

    $25.00
    $20.00 $25.00
    NEW
  • Laura_Geller_Eyelash_Curler_Soldier
    Universal Eyelash Curler benefits
    5.0
    Rated 5.0 out of 5 stars
    2

    Universal Eyelash Curler

    $18.00
    $11.25 $18.00
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Frequently Asked Questions

  • What is the difference between Kajal and Inkcredibles Eyeliner?

    Our iconic Kajal Longwear Eyeliner has a thicker design, so it's easier to hold. It can also be used as a shadow crayon! Our INKcredible Eyeliners are thinner, perfect for creating a more precise look. Each is long-lasting and ultra-pigmented.

  • How pigmented are the eyeshadows?

    Color payoff is key! That's why our expertly designed eyeshadows are always perfectly pigmented for rich color with or without a shadow primer underneath!

  • What eye makeup is best for aging eyes?

    Older women with hooded eyes may wish to try a waterproof formula like INKcredible Waterproof Gel Eyeliner Pencils, which resist smudging and also tugging on crepey skin.

  • Is Laura Geller eye makeup suitable for sensitive eyes?

    Yes! The products in our Kajal and INKcredible families of pencil eyeliners have been ophthalmologist-tested and dermatologist-tested, making them an excellent choice for sensitive watery eyes.

  • Which eyebrow shade should I use for gray hair?

    Those with gray hair may wish to choose our Soft Black or Taupe shade for brow products, depending on the lightness of their hair.

  • What eyeliner shade should I use for blue, brown, green eyes?

    Our expertly designed range of eyeliners are meant to work with any skin tone and any eye color. If you really want to make your eyes pop, reach for an eyeliner in the same color family as your eyes. Or, choose one on the opposite end of the color wheel. For example, warm brown eyeliner for blue eyes, rich purple for green eyes, and deep blue for brown eyes.

  • What is the difference between your Mascaras?

    Always There Mascara is designed for longwearing length, and is available in waterproof and classic varieties .LashBOSS Bold Mascara offers serious lift and volume with bold definition. Kajal Longwear Mascara offers lift, length and a long-lasting finish, the perfect triple threat!

  • What is your return policy?

    We want you to fall in love with your Laura Geller purchase. If you're not satisfied for whatever reason, return your product for free in any condition within 30 days.

New Arrivals

  • Learn More

    Elevate your eye look with Laura Geller's stunning eye makeup collection, specially formulated to enhance and define mature skin and eyes. From silky eyeshadow palettes and precision eyeliners that don't smudge, to volumizing mascaras and corrective concealers, our eye products let you create the perfect finishing touch to your look.Discover the magic of our incredible Kajal eyeliners for the perfect mix of precision, long-lasting finishes, and rich eye-catching color. Other eye liners like the INKcredible collection of waterproof liners offer control of a pencil, the intensity of a liquid, and the softness of a gel. There are plenty of options to define your eyes beautifully!Complete your eye look with our perfect mascaras for women over 40 that add volume, length, and definition without flaking or smudging on hooded eyes. These gentle formulas condition lashes while providing flirty lashes and results that last all day.We understand that your eye area can change as you age. You may find yourself with hooded eyes, sagging skin, and dark circles that you didn't have before. Luckily for you, there's the right eyeshadow primer or full-coverage concealer to help you embrace your confidence again. Our products are always developed with mature eyes in mind.Let these eye-enhancing essentials help you celebrate your natural beauty!