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  • Save 71%
    4.3
    Rated 4.3 out of 5 stars
    147

    RSVP Yes! Full Face Kit (4 PC)

    $235.00
    $69.00 $235.00
    Save 71%
  • Kajal Longwear Eyeliner soldier in Dark Brown
    Kajal Longwear Eyeliner 3 model grid in Dark Brown Kohl
    Award winning badge image
    BEST SELLER
    4.3
    Rated 4.3 out of 5 stars
    3,438

    Kajal Longwear Eyeliner

    $24.00
    $14.40 $24.00
    BEST SELLER
  • Inkcredibles soldier - Olive_My_Love
    INKcredible Waterproof Gel Eyeliner Pencil lifestyle model wearing Blackbird
    Laura Geller Inkcredible Eyeliner Pencil product benefits
    BEST SELLER
    4.2
    Rated 4.2 out of 5 stars
    1,940

    INKcredible Waterproof Gel Eyeliner Pencil

    $24.00
    $14.40 $24.00
    BEST SELLER
  • Kajal Longwear Mascara solider- black
    Kajal Mascara in Black Model Eye B&A
    4.5
    Rated 4.5 out of 5 stars
    865

    Kajal Longwear Mascara

    $26.00
    $15.60 $26.00
  • Bold Beauty Kajal Duo Soldier
    Kajal Longwear Eyeliner 3 model grid in Soft Black Kohl
    Award winning image
    JOIN THE WAITLIST
    4.5
    Rated 4.5 out of 5 stars
    968

    Bold Beauty Kajal Duo

    $50.00
    $25.00 $50.00
    JOIN THE WAITLIST
    JOIN THE WAITLIST
  • Glam on the Go Face + Eye Palette soldier
    Glam on the Go Face + Eye Palette model grid in light and tan
    Glam on the Go Face + Eye Palette texture
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    4.5
    Rated 4.5 out of 5 stars
    48

    Glam on the Go Face + Eye Palettes (3PC)

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    $19.99 $117.00
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  • All Seasons of Beauty Kit - Timeless Tones solider fair
    All Seasons of Beauty Kit - Timeless Tones group texture
    Save 65%
    4.6
    Rated 4.6 out of 5 stars
    10

    All Seasons of Beauty Kit - Timeless Tones (4PC)

    $142.00
    $49.00 $142.00
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  • The Delectables Baked Eyeshadows Soho Shimmers - soldier
    The Delectables Baked Eyeshadows Soho Shimmers - textures
    The Delectables Baked Eyeshadows Soho Shimmers - Model B&A in light
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    4.6
    Rated 4.6 out of 5 stars
    173

    Delectables 14 Multi-Finish Baked Eyeshadows: Soho Shimmers

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    $13.99 $56.00
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  • The Brush Vault soldier
    The Brush Vault whats included
    The Brush Vault full brush lineup
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    4.9
    Rated 4.9 out of 5 stars
    9

    Brush Vault Limited Edition Makeup Brush Collection (10 PC)

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    $80.00 $228.00
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  • Baked Eyeshadow, Sunstone/Almond - soldier
    Baked Eyeshadow, Sunstone/Almond - benefits
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    4.7
    Rated 4.7 out of 5 stars
    24

    Baked Eyeshadow, Sunstone/Almond

    $24.00
    $9.99 $24.00
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  • RSVP Ready Big Night Out Full Face Palette soldier
    RSVP Ready Big Night Out Full Face Palette Model B&A in light
    RSVP Ready Big Night Out Full Face Palette texture
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    4.5
    Rated 4.5 out of 5 stars
    117

    RSVP-Ready: Big Night Out Full Face Palette

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    $37.00 $147.00
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  • The Delectables 14 Multi-Finish Baked Eyeshadows Timeless Tones - soldier
    The Delectables 14 Multi-Finish Baked Eyeshadows Timeless Tones BA
    The Delectables 14 Multi-Finish Baked Eyeshadows Timeless Tones - where to apply
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    5.0
    Rated 5.0 out of 5 stars
    1

    Delectables 14 Multi-Finish Baked Eyeshadows Timeless Tones

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    $25.00 $56.00
    NEW
  • The Ultimate Palette Essentials Kit - Minimalism Maximized Soldier
    The Ultimate Palette Essentials Kit - Minimalism Maximized Model B&A in Medium
    The Ultimate Palette Essentials Kit - Minimalism Maximized Textures
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    4.9
    Rated 4.9 out of 5 stars
    17

    Ultimate Palette Essentials Kit - Minimalism Maximized (5PC)

    $196.00
    $49.00 $196.00
    Save 75%
  • The Delectables Eyeshadow Soldier
    The Delectables Baked Eyeshadow Palette Earthy Essentials product benefits
    Save 64%
    4.3
    Rated 4.3 out of 5 stars
    618

    Delectables Baked Eyeshadow Palette Earthy Essentials

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    $20.00 $56.00
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  • All Day Shimmer Eye Kit Soldier
    All Day Shimmer Eye Kit Textures
    All Day Shimmer Eye Kit Model B&A in Medium
    Save 70%
    4.6
    Rated 4.6 out of 5 stars
    487

    All Day Shimmer Eye Kit (5PC)

    $128.00
    $39.00 $128.00
    Save 70%
  • The Ultimate Palette Minimalism Maximized soldier
    The Ultimate Palette Essentials Kit - Minimalism Maximized Textures
    Save 76%
    4.5
    Rated 4.5 out of 5 stars
    85

    Ultimate Palette 31 Baked Eyeshadows: Minimalism Maximized

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    $29.99 $124.00
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  • Night-N-Day Magnifying Mascara Kit soldier
    Night-N-Day Magnifying Mascara Kit Model B&A
    Night-N-Day Magnifying Mascara Kit shade names swatch
    Save 62%
    5.0
    Rated 5.0 out of 5 stars
    19

    Night-n-Day Magnifying Mascara Kit

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    $19.99 $52.00
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  • Shadow Skills 4PC Eye Brush Set Soldier
    Save 61%
    5.0
    Rated 5.0 out of 5 stars
    16

    Shadow Skills 4PC Eye Brush Set

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    $28.00 $72.00
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  • Waterproof Spackle Eye Hues - Blossom soldier
    Waterproof Spackle Eye Hues - How to Use
    3.6
    Rated 3.6 out of 5 stars
    15

    Waterproof Spackle Eye Hues

    $24.00
    $14.40 $24.00
  • Geller To-Go 4-in-1 Travel Makeup Brush soldier
    Geller To-Go 4-in-1 Travel Makeup Brush whats included
    Geller To-Go 4-in-1 Travel Makeup Brush model in deep
    4.6
    Rated 4.6 out of 5 stars
    29

    Geller To-Go 4-in-1 Travel Makeup Brush

    Liquid error (snippets/price line 91): could not convert Metafields::MetafieldDrop into money
    $24.00 $84.00
  • Geller's Greatest Palette New York Minute soldier
    Geller's Greatest Palette New York Minute Model B&A in light
    Geller's Greatest Palette New York Minute textures
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    4.5
    Rated 4.5 out of 5 stars
    130

    Geller's Greatest Baked Face & Eye Palette: New York Minute

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    $23.99 $70.00
    Save 66%
  • Dark Circle Defense Kit (3PC) - fair
    Dark Circle Defense Kit (3PC) - product benefits
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    3.8
    Rated 3.8 out of 5 stars
    43,807

    Dark Circle Defense Kit (3PC)

    $91.00
    $45.00 $91.00
    Save 51%
  • Always There Mascara Soldier
    Laura Geller Always There Mascara model B&A
    Always there lengthening mascara product benefits
    3.5
    Rated 3.5 out of 5 stars
    771

    Always There Lengthening Mascara

    $26.00
    $15.60 $26.00
  • Always there mascara waterproof - soldier
    Laura Geller Always There Mascara B&A
    Save 62%
    4.0
    Rated 4.0 out of 5 stars
    791

    Always There Waterproof Mascara

    $26.00
    $9.99 $26.00
    Save 62%
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Frequently Asked Questions

  • What is the difference between Kajal and Inkcredibles Eyeliner?

    Our iconic Kajal Longwear Eyeliner has a thicker design, so it's easier to hold. It can also be used as a shadow crayon! Our INKcredible Eyeliners are thinner, perfect for creating a more precise look. Each is long-lasting and ultra-pigmented.

  • How pigmented are the eyeshadows?

    Color payoff is key! That's why our expertly designed eyeshadows are always perfectly pigmented for rich color with or without a shadow primer underneath!

  • What eye makeup is best for aging eyes?

    Older women with hooded eyes may wish to try a waterproof formula like INKcredible Waterproof Gel Eyeliner Pencils, which resist smudging and also tugging on crepey skin.

  • Is Laura Geller eye makeup suitable for sensitive eyes?

    Yes! The products in our Kajal and INKcredible families of pencil eyeliners have been ophthalmologist-tested and dermatologist-tested, making them an excellent choice for sensitive watery eyes.

  • Which eyebrow shade should I use for gray hair?

    Those with gray hair may wish to choose our Soft Black or Taupe shade for brow products, depending on the lightness of their hair.

  • What eyeliner shade should I use for blue, brown, green eyes?

    Our expertly designed range of eyeliners are meant to work with any skin tone and any eye color. If you really want to make your eyes pop, reach for an eyeliner in the same color family as your eyes. Or, choose one on the opposite end of the color wheel. For example, warm brown eyeliner for blue eyes, rich purple for green eyes, and deep blue for brown eyes.

  • What is the difference between your Mascaras?

    Always There Mascara is designed for longwearing length, and is available in waterproof and classic varieties .LashBOSS Bold Mascara offers serious lift and volume with bold definition. Kajal Longwear Mascara offers lift, length and a long-lasting finish, the perfect triple threat!

  • What is your return policy?

    In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your products. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Elevate your eye look with Laura Geller's stunning eye makeup collection, specially formulated to enhance and define mature skin and eyes. From silky eyeshadow palettes and precision eyeliners that don't smudge, to volumizing mascaras and corrective concealers, our eye products let you create the perfect finishing touch to your look.Discover the magic of our incredible Kajal eyeliners for the perfect mix of precision, long-lasting finishes, and rich eye-catching color. Other eye liners like the INKcredible collection of waterproof liners offer control of a pencil, the intensity of a liquid, and the softness of a gel. There are plenty of options to define your eyes beautifully!Complete your eye look with our perfect mascaras for women over 40 that add volume, length, and definition without flaking or smudging on hooded eyes. These gentle formulas condition lashes while providing flirty lashes and results that last all day.We understand that your eye area can change as you age. You may find yourself with hooded eyes, sagging skin, and dark circles that you didn't have before. Luckily for you, there's the right eyeshadow primer or full-coverage concealer to help you embrace your confidence again. Our products are always developed with mature eyes in mind.Let these eye-enhancing essentials help you celebrate your natural beauty!