Eyeliner, Eyeshadow, Mascara & More

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  • Kajal Longwear Eyeliner soldier in Dark Brown
    Kajal Longwear Eyeliner 3 model grid in Dark Brown Kohl
    Award winning badge image
    BEST SELLER
    4.3
    Rated 4.3 out of 5 stars
    3,553

    Kajal Longwear Eyeliner

    $24.00
    $13.80 $24.00
    BEST SELLER
  • Inkcredibles soldier - Olive_My_Love
    INKcredible Waterproof Gel Eyeliner Pencil lifestyle model wearing Blackbird
    Laura Geller Inkcredible Eyeliner Pencil product benefits
    BEST SELLER
    4.2
    Rated 4.2 out of 5 stars
    1,997

    INKcredible Waterproof Gel Eyeliner Pencil

    $24.00
    $13.80 $24.00
    BEST SELLER
  • Kajal Longwear Mascara solider- black
    Kajal Mascara in Black Model Eye B&A
    4.5
    Rated 4.5 out of 5 stars
    904

    Kajal Longwear Mascara

    $26.00
    $16.25 $26.00
  • Bold Beauty Kajal Duo Soldier
    Kajal Longwear Eyeliner 3 model grid in Soft Black Kohl
    Award winning image
    Save 48%
    4.5
    Rated 4.5 out of 5 stars
    1,013

    Bold Beauty Kajal Duo

    $50.00
    $26.00 $50.00
    Save 48%
  • Everyday Eye & Lip Kit Soldier sugar and spice
    Everyday Eye & Lip Kit Full face model
    Save 48%
    5.0
    Rated 5.0 out of 5 stars
    3

    Everyday Eye & Lip Kit

    $48.00
    $25.00 $48.00
    Save 48%
  • Line Smoother Targeted Fine Line Filler - soldier
    Line Smoother Targeted Fine Line Filler - B/A 2
    NEW
    3.3
    Rated 3.3 out of 5 stars
    67

    Line Smoother Targeted Fine Line Filler

    $45.00
    $28.12 $45.00
    NEW
  • RSVP Ready Big Night Out Full Face Palette soldier
    RSVP Ready Big Night Out Full Face Palette Model B&A in light
    RSVP Ready Big Night Out Full Face Palette texture
    JOIN THE WAITLIST
    4.5
    Rated 4.5 out of 5 stars
    138

    RSVP-Ready: Big Night Out Full Face Palette

    $147.00
    $37.00 $147.00
    JOIN THE WAITLIST
    JOIN THE WAITLIST
  • Glam on the Go Face + Eye Palette soldier
    Glam on the Go Face + Eye Palette model grid in light and tan
    Glam on the Go Face + Eye Palette texture
    Save 83%
    4.6
    Rated 4.6 out of 5 stars
    82

    Glam on the Go Face + Eye Palettes (3PC)

    $117.00
    $19.99 $117.00
    Save 83%
  • Line Smoother Under Eye Kit (2PC) Soldier in Light
    Line Smoother Under Eye Kit (2PC) Benefits
    Save 45%
    3.9
    Rated 3.9 out of 5 stars
    19

    Line Smoother Under Eye Kit (2PC)

    $74.00
    $41.00 $74.00
    Save 45%
  • Line Smoother Full Face Kit (3PC) Medium
    Line Smoother Full Face Kit (3PC) BA medium
    Save 53%
    3.8
    Rated 3.8 out of 5 stars
    5

    Line Smoother Full Face Kit (3PC)

    $109.00
    $51.00 $109.00
    Save 53%
  • The Ultimate Palette Minimalism Maximized soldier
    The Ultimate Palette Essentials Kit - Minimalism Maximized Textures
    Save 76%
    4.5
    Rated 4.5 out of 5 stars
    99

    Ultimate Palette 31 Baked Eyeshadows: Minimalism Maximized

    $124.00
    $29.99 $124.00
    Save 76%
  • Night-N-Day Magnifying Mascara Kit soldier
    Night-N-Day Magnifying Mascara Kit Model B&A
    Night-N-Day Magnifying Mascara Kit shade names swatch
    JOIN THE WAITLIST
    4.9
    Rated 4.9 out of 5 stars
    33

    Night-n-Day Magnifying Mascara Kit

    $52.00
    $19.99 $52.00
    JOIN THE WAITLIST
    JOIN THE WAITLIST
  • Best of the Best Cream Full Face Basics Soldier
    Best of the Best Cream Full Face Basics BA1
    Best of the Best Cream Full Face Basics Arm Swatches
    NEW

    Best of the Best Cream Full Face Basics

    $168.00
    $51.00 $168.00
    NEW
  • Baked Icons Complete Full Face Palette product benefits
    Baked Icons Complete Full Face Palette full face model
    Save 58%
    4.6
    Rated 4.6 out of 5 stars
    88

    Baked Icons Complete Full Face Palette

    $146.00
    $61.00 $146.00
    Save 58%
  • RSVP Yes! Full Face Kit (4 PC) Medium
    RSVP Yes! Full Face Kit (4 PC) B/A
    RSVP Yes! Full Face Kit (4 PC) texture layout
    JOIN THE WAITLIST
    4.2
    Rated 4.2 out of 5 stars
    192

    RSVP Yes! Full Face Kit (4 PC)

    $235.00
    $73.00 $235.00
    JOIN THE WAITLIST
    JOIN THE WAITLIST
  • Baked Eyeshadow, Sunstone/Almond - soldier
    Baked Eyeshadow, Sunstone/Almond - benefits
    Save 48%
    4.7
    Rated 4.7 out of 5 stars
    39

    Baked Eyeshadow, Sunstone/Almond

    $24.00
    $12.60 $24.00
    Save 48%
  • The Ultimate Palette Essentials Kit - Minimalism Maximized Soldier
    The Ultimate Palette Essentials Kit - Minimalism Maximized Model B&A in Medium
    The Ultimate Palette Essentials Kit - Minimalism Maximized Textures
    Save 74%
    4.0
    Rated 4.0 out of 5 stars
    29

    Ultimate Palette Essentials Kit - Minimalism Maximized (5PC)

    $196.00
    $51.00 $196.00
    Save 74%
  • The Delectables Eyeshadow Soldier
    The Delectables Baked Eyeshadow Palette Earthy Essentials product benefits
    Save 63%
    4.3
    Rated 4.3 out of 5 stars
    642

    Delectables Baked Eyeshadow Palette Earthy Essentials

    $56.00
    $21.00 $56.00
    Save 63%
  • Shadow Skills 4PC Eye Brush Set Soldier
    Save 61%
    5.0
    Rated 5.0 out of 5 stars
    17

    Shadow Skills 4PC Eye Brush Set

    $72.00
    $28.00 $72.00
    Save 61%
  • Waterproof Spackle Eye Hues - Blossom soldier
    Waterproof Spackle Eye Hues - How to Use
    3.6
    Rated 3.6 out of 5 stars
    23

    Waterproof Spackle Eye Hues

    $24.00
    $12.60 $24.00
  • Geller To-Go 4-in-1 Travel Makeup Brush soldier
    Geller To-Go 4-in-1 Travel Makeup Brush whats included
    Geller To-Go 4-in-1 Travel Makeup Brush model in deep
    4.6
    Rated 4.6 out of 5 stars
    38

    Geller To-Go 4-in-1 Travel Makeup Brush

    $84.00
    $24.00 $84.00
  • Geller's Greatest Palette New York Minute soldier
    Geller's Greatest Palette New York Minute Model B&A in light
    Geller's Greatest Palette New York Minute textures
    Save 66%
    4.5
    Rated 4.5 out of 5 stars
    148

    Geller's Greatest Baked Face & Eye Palette: New York Minute

    $70.00
    $23.99 $70.00
    Save 66%
  • Dark Circle Defense Kit (3PC) - fair
    Dark Circle Defense Kit (3PC) - product benefits
    Save 48%
    3.8
    Rated 3.8 out of 5 stars
    44,210

    Dark Circle Defense Kit (3PC)

    $91.00
    $47.00 $91.00
    Save 48%
  • Always There Mascara Soldier
    Laura Geller Always There Mascara model B&A
    Always there lengthening mascara product benefits
    3.5
    Rated 3.5 out of 5 stars
    784

    Always There Lengthening Mascara

    $26.00
    $14.95 $26.00
Baked Balance-n-Brighten texture image

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Frequently Asked Questions

  • What is the difference between Kajal and Inkcredibles Eyeliner?

    Our iconic Kajal Longwear Eyeliner has a thicker design, so it's easier to hold. It can also be used as a shadow crayon! Our INKcredible Eyeliners are thinner, perfect for creating a more precise look. Each is long-lasting and ultra-pigmented.

  • How pigmented are the eyeshadows?

    Color payoff is key! That's why our expertly designed eyeshadows are always perfectly pigmented for rich color with or without a shadow primer underneath!

  • What eye makeup is best for aging eyes?

    Older women with hooded eyes may wish to try a waterproof formula like INKcredible Waterproof Gel Eyeliner Pencils, which resist smudging and also tugging on crepey skin.

  • Is Laura Geller eye makeup suitable for sensitive eyes?

    Yes! The products in our Kajal and INKcredible families of pencil eyeliners have been ophthalmologist-tested and dermatologist-tested, making them an excellent choice for sensitive watery eyes.

  • Which eyebrow shade should I use for gray hair?

    Those with gray hair may wish to choose our Soft Black or Taupe shade for brow products, depending on the lightness of their hair.

  • What eyeliner shade should I use for blue, brown, green eyes?

    Our expertly designed range of eyeliners are meant to work with any skin tone and any eye color. If you really want to make your eyes pop, reach for an eyeliner in the same color family as your eyes. Or, choose one on the opposite end of the color wheel. For example, warm brown eyeliner for blue eyes, rich purple for green eyes, and deep blue for brown eyes.

  • What is the difference between your Mascaras?

    Always There Mascara is designed for longwearing length, and is available in waterproof and classic varieties .LashBOSS Bold Mascara offers serious lift and volume with bold definition. Kajal Longwear Mascara offers lift, length and a long-lasting finish, the perfect triple threat!

  • What is your return policy?

    In honor of the holiday season, we have extended our return policy to 60 days for orders placed between 10/1/25-12/31/25 to give you more than enough time to try your favorite products.

    As always, if you are not satisfied, we invite you to return or exchange your products. To process a return, click here. Effective January 1, 2026 we will revert back to our normal return policy of 30 days from the date of purchase. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Elevate your eye look with Laura Geller's stunning eye makeup collection, specially formulated to enhance and define mature skin and eyes. From silky eyeshadow palettes and precision eyeliners that don't smudge, to volumizing mascaras and corrective concealers, our eye products let you create the perfect finishing touch to your look.Discover the magic of our incredible Kajal eyeliners for the perfect mix of precision, long-lasting finishes, and rich eye-catching color. Other eye liners like the INKcredible collection of waterproof liners offer control of a pencil, the intensity of a liquid, and the softness of a gel. There are plenty of options to define your eyes beautifully!Complete your eye look with our perfect mascaras for women over 40 that add volume, length, and definition without flaking or smudging on hooded eyes. These gentle formulas condition lashes while providing flirty lashes and results that last all day.We understand that your eye area can change as you age. You may find yourself with hooded eyes, sagging skin, and dark circles that you didn't have before. Luckily for you, there's the right eyeshadow primer or full-coverage concealer to help you embrace your confidence again. Our products are always developed with mature eyes in mind.Let these eye-enhancing essentials help you celebrate your natural beauty!