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  • Kajal Longwear Eyeliner soldier in Deep Black
    BEST SELLER
    4.4
    Rated 4.4 out of 5 stars
    4,701

    Kajal Longwear Eyeliner

    $24.00
    $14.40 $24.00
    Shop Now
    BEST SELLER
  • Kajal Longwear Mascara soldier- black
    4.5
    Rated 4.5 out of 5 stars
    1,305

    Kajal Longwear Mascara

    $26.00
    $15.60 $26.00
    Shop Now
  • INKcredible main soldier
    BEST SELLER
    4.2
    Rated 4.2 out of 5 stars
    2,295

    INKcredible Waterproof Gel Eyeliner Pencil

    $24.00
    $12.00 $24.00
    Shop Now
    BEST SELLER
  • Long-n-Lifted Tubing Mascara Soldier
    New dotwhack in red
    4.6
    Rated 4.6 out of 5 stars
    240

    Long-n-Lifted Tubing Mascara

    $26.00
    $15.60 $26.00
    Shop Now
  • Define-n-Tame Brow Lifting Stick Soldier - Dark Brown
    4.6
    Rated 4.6 out of 5 stars
    489

    Define-n-Tame Brow Lifting Stick

    $20.00
    $12.00 $20.00
    Shop Now
  • Bravo Brows Pencil oldier- taupe
    4.4
    Rated 4.4 out of 5 stars
    720

    Bravo Brows Soft Pencil + Brush

    $22.00
    $13.20 $22.00
    Shop Now
  • The Bright Stuff Illuminating Under Eye Concealer - Soldier
    4.2
    Rated 4.2 out of 5 stars
    170

    Bright Stuff Illuminating Under Eye Concealer

    $29.00
    $17.40 $29.00
    Shop Now
  • The Delectables 14 Multi-Finish Baked Eyeshadows Timeless Tones - soldier
    4.6
    Rated 4.6 out of 5 stars
    148

    Delectables 14 Multi-Finish Baked Eyeshadows Timeless Tones

    $56.00
    $28.00 $56.00
    Shop Now
  • The Delectables Eyeshadow Soldier
    Seen on TV
    4.4
    Rated 4.4 out of 5 stars
    759

    Delectables Baked Eyeshadow Palette Earthy Essentials

    $56.00
    $28.00 $56.00
    Shop Now
    Seen on TV
  • Sculpt and Stay Waterproof Brow Pencil and Gel Soldier - Taupe
    4.4
    Rated 4.4 out of 5 stars
    1,523

    Sculpt-n-Stay Waterproof Brow Pencil & Gel

    $26.00
    $18.20 $26.00
    Shop Now
  • Swipe-n-Line Instant Eye Perfecting Stick soldier in Classic
    4.2
    Rated 4.2 out of 5 stars
    686

    Swipe-n-Line Cream Eyeshadow Stick & Eyeliner

    $24.00
    $16.80 $24.00
    Shop Now
  • Baked Eyeshadow, Sunstone/Almond - soldier
    Save 58%
    4.6
    Rated 4.6 out of 5 stars
    207

    Baked Eyeshadow, Sunstone/Almond

    $24.00
    $9.99 $24.00
    Shop Now
    Save 58%
  • BOTB Soldier
    Save 64%
    4.5
    Rated 4.5 out of 5 stars
    4,876

    Best of the Best Baked Face Palette

    $126.00
    $45.00 $126.00
    Shop Now
    Save 64%
  • The Best of the Best Tuscan Dreams Soldier
    Save 61%
    4.6
    Rated 4.6 out of 5 stars
    571

    Best of the Best Tuscan Dreams

    $114.00
    $45.00 $114.00
    Shop Now
    Save 61%
  • Baked Icons Complete Full Face Palette - soldier
    Save 60%
    4.8
    Rated 4.8 out of 5 stars
    400

    Baked Icons Complete Full Face Palette

    $146.00
    $59.00 $146.00
    Shop Now
    Save 60%
  • Always there mascara waterproof - soldier
    Save 40%
    4.1
    Rated 4.1 out of 5 stars
    919

    Always There Waterproof Mascara

    $26.00
    $15.60 $26.00
    Shop Now
    Save 40%
  • Inkcredible Waterproof Brow Pencil soldier - Medium brown
    4.7
    Rated 4.7 out of 5 stars
    216

    INKcredible Waterproof Brow Pencil

    $24.00
    $14.40 $24.00
    Shop Now
  • Line Smoother Targeted Fine Line Filler - soldier
    LIMITED SUPPLY
    3.5
    Rated 3.5 out of 5 stars
    325

    Line Smoother Fine Line Blurring Primer

    $45.00
    $36.00 $45.00
    Shop Now
    LIMITED SUPPLY
  • The Under Cover Kit soldier - light
    Save 50%
    4.3
    Rated 4.3 out of 5 stars
    3,719

    Under Cover Kit (2PC)

    $52.00
    $26.00 $52.00
    Shop Now
    Save 50%
  • Spackle Illuminating Under Eye Primer soldier
    Save 50%
    4.2
    Rated 4.2 out of 5 stars
    423

    Spackle Illuminating Under Eye Primer

    $24.00
    $12.00 $24.00
    Shop Now
    Save 50%
  • Always There Mascara Soldier
    Save 40%
    3.6
    Rated 3.6 out of 5 stars
    856

    Always There Lengthening Mascara

    $26.00
    $15.60 $26.00
    Shop Now
    Save 40%
  • All Day Eye Kit Earthy Essentials - soldier
    Save 70%
    4.6
    Rated 4.6 out of 5 stars
    108

    All Day Eye Kit (5 PC)

    $128.00
    $39.00 $128.00
    Shop Now
    Save 70%
  • Baked Kisses Eyeshadow Palette soldier
    Save 52%
    4.1
    Rated 4.1 out of 5 stars
    121

    Baked Kisses Eyeshadow Palette

    $25.00
    $11.99 $25.00
    Shop Now
    Save 52%
  • Shadow Skills 4PC Eye Brush Set Soldier
    Save 46%
    5.0
    Rated 5.0 out of 5 stars
    41

    Shadow Skills 4PC Eye Brush Set

    $72.00
    $39.00 $72.00
    Shop Now
    Save 46%
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Frequently Asked Questions

  • What is the difference between Kajal and Inkcredibles Eyeliner?

    Our iconic Kajal Longwear Eyeliner has a thicker design, so it's easier to hold. It can also be used as a shadow crayon! Our INKcredible Eyeliners are thinner, perfect for creating a more precise look. Each is long-lasting and ultra-pigmented.

  • How pigmented are the eyeshadows?

    Color payoff is key! That's why our expertly designed eyeshadows are always perfectly pigmented for rich color with or without a shadow primer underneath!

  • What eye makeup is best for aging eyes?

    Older women with hooded eyes may wish to try a waterproof formula like INKcredible Waterproof Gel Eyeliner Pencils, which resist smudging and also tugging on crepey skin.

  • Is Laura Geller eye makeup suitable for sensitive eyes?

    Yes! The products in our Kajal and INKcredible families of pencil eyeliners have been ophthalmologist-tested and dermatologist-tested, making them an excellent choice for sensitive watery eyes.

  • Which eyebrow shade should I use for gray hair?

    Those with gray hair may wish to choose our Soft Black or Taupe shade for brow products, depending on the lightness of their hair.

  • What eyeliner shade should I use for blue, brown, green eyes?

    Our expertly designed range of eyeliners are meant to work with any skin tone and any eye color. If you really want to make your eyes pop, reach for an eyeliner in the same color family as your eyes. Or, choose one on the opposite end of the color wheel. For example, warm brown eyeliner for blue eyes, rich purple for green eyes, and deep blue for brown eyes.

  • What is the difference between your Mascaras?

    Always There Mascara is designed for longwearing length, and is available in waterproof and classic varieties . Kajal Longwear Mascara offers lift, length and a long-lasting finish, the perfect triple threat!

  • What is your return policy?

    We want you to fall in love with your Laura Geller purchase. If you're not satisfied for any reason, we invite you to return or exchange your products. To process a return, click here. In order to continue offering high-quality makeup at affordable prices, returns to your original payment method include a small $4.99 handling fee per order.

    Exchanges are completely FREE, and choosing the Shop Now option adds 25% extra value to your balance.

New Arrivals

  • Learn More

    Elevate your eye look with Laura Geller's stunning eye makeup collection, specially formulated to enhance and define mature skin and eyes. From silky eyeshadow palettes and precision eyeliners that don't smudge, to volumizing mascaras and corrective concealers, our eye products let you create the perfect finishing touch to your look.Discover the magic of our incredible Kajal eyeliners for the perfect mix of precision, long-lasting finishes, and rich eye-catching color. Other eye liners like the INKcredible collection of waterproof liners offer control of a pencil, the intensity of a liquid, and the softness of a gel. There are plenty of options to define your eyes beautifully!Complete your eye look with our perfect mascaras for women over 40 that add volume, length, and definition without flaking or smudging on hooded eyes. These gentle formulas condition lashes while providing flirty lashes and results that last all day.We understand that your eye area can change as you age. You may find yourself with hooded eyes, sagging skin, and dark circles that you didn't have before. Luckily for you, there's the right eyeshadow primer or full-coverage concealer to help you embrace your confidence again. Our products are always developed with mature eyes in mind.Let these eye-enhancing essentials help you celebrate your natural beauty!