From an early age, Laura Geller has had a love affair with beauty. Her passion led her to become a successful make-up artist, working under the bright lights of Broadway and behind-the-scenes with celebrities and socialites. But it was Laura’s devotion to making make-up work for real women that led her to create her own beauty brand and launch it on QVC over 20 years ago.
Laura believes that beauty is for everyone and should be uncomplicated, mistake-proof and fun. At heart, she is a teacher. Every time Laura is on air, she conducts a master make-up class, with her uniquely warm and inviting approach. Using tips & tricks, Laura translates professional application into techniques that work for real women, every day. She demonstrates how easy and fun the transformation of beauty can be.
Laura was a pioneer in bringing primer into every woman’s make-up routine and the Spackle® collection of primers has become iconic. Laura is also famous for her collection of Baked cosmetics handmade in Italy – cult favorites of women for over a dozen years.
Laura is a board member of the CEW Foundation, the non-profit organization that created the Cancer & Careers program dedicated to empowering and educating people with cancer to thrive in their workplace by providing expert advice, interactive tools and educational events. In 2011, she was also honored by the City of Hope, a leading research and treatment center for cancer and other life-threatening diseases, in recognition of her generous support of multiple cancer-focused charities. In 2012, Crain’s New York Business recognized Laura as one of the Top Entrepreneurs of the Year. Born and raised nearby, Laura lives with her son Daniel in New York City.