The key to Laura Geller’s success seems to lie somewhere in between her tenured beauty expertise and her warm, approachable and “best friend in the biz” personality. Not happy just being one of the industry’s most recognized and talented makeup artists, Laura has made a career out of infusing glamour into every girl’s day with multi-tasking, “ingenious” products that are easy-to-use solutions for every day beauty concerns. That’s because Laura takes her consumers’ needs and wants into consideration every time she develops a product…guaranteeing multi-functional, beauty that fits into every woman’s daily life.
The Brains Behind No Brainer Beauty
From an early age, Laura knew her future would be in makeup. "I used to ask if I could work at the makeup counters for free just so I could be near the products," she explains. Her path to becoming one of the industry’s top makeup artists swiftly followed as she went from beauty school to Broadway – making up the theater industries rising stars. Soon after, Geller's handy work was gracing the small screen including on-air talent at CBS, NBC, AMC, and HB0. Today, Laura is most often seen in front of the camera through her many QVC appearances in the US and Europe. Her exceptional ability in connecting with her viewers with her authentic persona has been a key to her success and led to a cult following for her brand.
Laura Geller Makeup Studio
In 1993, Laura opened Laura Geller Makeup Studios on New York City's posh Upper East Side. The Studio’s purpose was simple: to teach women the how-to of cosmetics and hands-on technique to master it. Laura sought to simplify makeup application. "I saw a void in the makeup industry. Women didn't know how to apply makeup, so I wanted to communicate my knowledge and experience," she says. Today, the studio is a showcase for Laura’s eponymous line of cosmetics and is also where those in the know flock for 5-star makeup application, brow shaping and more.
Laura’s high-spirited, down-to-earth personality oozes from every corner of the studio ~ from complimentary coffee and cookies offered as soon as you walk through the door to the hand-picked selection of products, candles and accessories on display. The fashionable, never intimidating and highly knowledgeable staff skillfully takes customers through the line, provides expert makeup application advice and “editing” suggestions that reflect both “the basics” and “the best.”
Inviting. Innovative. Informative. Ingenious.
When it comes to today’s beauty, Laura Geller has an uncanny knack for knowing what works and what wows. She’s masterminded an ingenious collection of multi-tasking color cosmetics that feature the most innovative new products, the most informative, no-nonsense how-to’s and the most inviting, wonderfully wearable colors that give every woman a fresh and fabulous look.
Unlike other beauty companies, Geller doesn't subscribe to trends. "Women want to look their best. It might mean passing on the latest fad and just wearing a shade you like,” says Geller. Some of her most renowned and successful products include such favorites as “Spackle”, “Caulk”, the uniquely produced “Baked Color Cosmetics Collection”.
Laura Geller is a true innovator, and has pioneered this category in makeup -- “Baked.” It’s no wonder that Laura Geller’s Baked Collection of products rank amongst the line’s best-selling items. These lusciously formulated products are exclusively made for Laura in Italy, and are saturated with skin glowing color to immediately enliven the skin and create a youthful aura. Every product begins as a smooth liquid that is then infused with vibrant, skin flattering colors. The colors are then swirled together and “baked” for 24 hours in terracotta pans to create rich textures and vibrancy. No two are ever identical, but one thing is for sure…each will deliver breath-taking, breathable coverage and unparalleled blendability.
Today, the Laura Geller brand is the second best-selling cosmetic line at QVC and looks forward to celebrating its tenth anniversary in 2012. Laura now stars on QVC US more than 35 times a year in addition to brand appearance in the UK - where she is also the second bestselling cosmetics line - Germany and Italy. Currently, over 100 Laura Geller skus are sold on air at QVC and over 250 through QVC.com. The brand expanded distribution in mid-2011 to all ULTA doors, and has a strong presence on ULTA.com. Laura is a Board Member of the Cosmetic Executive Women’s Foundation, and a 2011 City of Hope honoree for her ongoing philanthropic efforts and accomplishments. She is also a sponsor of the Race to Erase MS Orange Campaign, supports CEW’s Cancer & Careers program, and has been involved with Uniting Against Lung Cancer.