From an early age, Laura Geller had a love affair with beauty. Her passion led her to become a renowned make-up artist, beginning under the bright lights of Broadway and eventually landing on the Upper East Side of Manhattan. There, she opened her eponymous make-up studio in 1993 and went on the launch her own beauty brand on QVC in 2002.


Laura’s philosophy surrounding beauty is that it should be accessible, welcoming, and above all — fun! She has built her brand on the notion that all women deserve to feel happiful®.  Laura Geller Beauty’s products reflect her high standards for quality, ease of use, and universally flattering shades and formulas.


Laura was a pioneer in bringing primer into every woman’s make-up routine and the Spackle® collection of primers has since reached cult status. Laura is also renowned for her Baked products, which continue to differentiate the brand from other traditional powders on the market today. Each Baked product begins as swirls of liquid pigments that are baked for 24 hours on terracotta tiles, then hand-finished in Italy. The resulting creamy powder feels weightless on the skin. Without additional binders, the colors are more vibrant, delivering better coverage with less product.


Through Laura’s vision, Laura Geller Beauty continues to help women everywhere become their most beautiful selves: joyful, confident and naturally beautiful from the inside out, or happiful®.

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