Frequently
Asked Questions

What is baked makeup and what makes it different?

Our signature baked makeup starts as swirls of soft cream pigments, which are then artisan-baked in Italy on terracotta tiles for 24 hours. The result is a smooth formula that feels like a powder, but melts and blends into your skin for a soft, creamy feel. Unlike regular pressed powders or heavy liquid formulas, baked makeup offers color-correcting coverage and payoff with a lightweight and breathable feel. It also works great on mature skin, since it doesn't cake or crease! 

Can I use baked makeup on dry skin?

Baked makeup is suitable for all skin types. If you're struggling with dry skin, we recommend starting with the Hydrate version of our Spackle Skin Perfecting Primer for an extra burst of moisture before applying your baked products.

Do I need to use setting powder with baked foundations?

Nope! Your baked makeup shouldn't require extra setting powder to stay in place all day.

What are the benefits of baked makeup?

Thanks to the lightweight formula, baked makeup resists settling, creasing or caking into fine lines and wrinkles, so it's a wonderful choice for those with mature skin or other skin concerns.

Does baked makeup work well with my other makeup products?

Yes! You can happily mix and match any of our Laura Geller products.

How do I find the right shade?

Our pros are standing by to help you find the perfect shade for your skin tone. Start a live chat to speak with one of our shade matching pros! The live chat box will be at the bottom right of your screen on your computer or phone.

Which brushes do you recommend to use with baked makeup?

While many of our Laura Geller makeup brushes work well with our baked products, our Kabuki Brush family is always a safe bet. Try the Retractable Airbrush Kabuki Brush for foundation and the Retractable Angled Kabuki Brush for custom coverage and color products.

What is your return policy?

We want you to fall in love with your Laura Geller purchase. If you're not satisfied for whatever reason, return your product for free in any condition within 30 days.

Recently viewed

Around here we like to say that baked makeup is better! After all, the silky cream to powder makeup formula is what put Laura on the map. Each product, from baked foundations to eyeshadow palettes and more, is handcrafted in Italy. Artisans expertly swirl luscious cream makeup pigments before baking them for 24 hours on terracotta tiles to create the silky texture that blends beautifully on all skin types, including mature skin! Our dermatologist approved foundations in the baked family have earned the National Psoriasis Foundation Seal of Recognition and carry the National Rosacea Society Seal of Acceptance, certifying them as safe for sensitive skin, rosacea, psoriasis and other redness. Plus, the marbleized swirls make finding your perfect foundation shade a breeze – don’t worry, we offer free returns on all foundations to ensure you find your ideal match. Don’t miss out on our fan-favorite blushes, bronzers and eyeshadow palettes too!