Sale

Marble Eyes Liner

$22.00 $15.40 ( 30 % Off)
A whole new swirl
Select Shade Black Diamonds black with swirls of champagne Cinnamon Sugar rich bronze with swirls of gold Mystery Mauve plum with swirls of smoky brown Ocean Deep midnight with swirls of bright blue Smoky Silk warm brown with swirls of rose gold
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Sale

Baked Eyeshadow Quads

$29.00 $17.40 ( 40 % Off)
The quad squad
Select Shade Tropic Hues warm summery tones Pink Buttercream warm berry tones
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Clearance

The Ultimate Palette 31 Baked Eyeshadows

$49.00 $29.40 ( 40 % Off) $99.00 VALUE
Great for gifting! Enjoy endless eye looks with this well-stocked palette.
Select Shade Sensational Soirée (Limited Edition!) Hidden Gems
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Sale

Laura's Essentials Artistic & Authentic 12 Multi-Finish Eyeshadows, 1 Highlighter, 1 Blush

$25.00 $15.00 ( 40 % Off) $45 VALUE
All the shades you NEED to have.
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Clearance

The Ultimate Palette Hidden Gems 31 Baked Eyeshadows

$49.00 $29.40 ( 40 % Off) $99.00 VALUE
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Special Value

Full Face Fabulous Kit (5 PC)

$99.00 $59.40 ( 40 % Off) $155.00 VALUE
Includes: Best of the Best Palette, Mascara, Lipstick, & 2 Brushes
SOLD OUT
Special Value

The Best of the Best Baked Face Palette

$69.00 $41.40 ( 40 % Off) $112.00 VALUE
Includes: Blush, Bronzer, 2 Highlighters & 3 Eyeshadows
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Sale
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Sale
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Special Value

Pink Buttercream Bakery Baked Eye + Cheek Duo

$38.00 $22.80 ( 40 % Off) $57.00 VALUE
Deliciously simple baked beauty for eyes and face!
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Clearance

The Delectables 14 Multi-Finish Baked Eyeshadows

$25.00 $12.99 ( 48 % Off) $45.00 VALUE
Features gorgeous neutral, gold and champagne tones with both matte and shimmer finishes.
Select Shade Champagne Cheersgorgeous neutral, gold & champagne tones Pink Prosecco stunning pink, rosy & bold shades
SOLD OUT
Limited Edition

The Best of Kajal Longwear Eyeliner 3PC Eye Kit

$44.00 $33.00 ( 25 % Off) $66.00 VALUE
When bold eyes are an essential.
SOLD OUT
Clearance

The Delectables 14 Multi-Finish Baked Eyeshadows

$25.00 $12.99 ( 48 % Off) $45.00 VALUE
Includes stunning pink, rosy and bold shades with both matte and shimmer finishes.
Select Shade Pink Prosecco stunning pink, rosy & bold shades Champagne Cheersgorgeous neutral, gold & champagne tones
SOLD OUT
Clearance

Italian Marble Artistry Collection

$59.00 $29.99 ( 49 % Off) $104.00 VALUE
Includes: Exclusive Eyeshadow Palette, Blush, Lipstick, Eyeshadow Brush & FREE Gift Box
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Selling Fast ⏰

Laura's Bakery Eyeshadow Quad and Blush Kit (2PC)

$34.00 $22.80 ( 32 % Off) $59.00 VALUE
The real baked goods.
Select Shade Pink Buttercream Tropic Hues
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Clearance

Blend Away Rosy & Rustic 8 Multi-Finish Eyeshadows

$20.00 $9.99 ( 50 % Off) $25 VALUE
Illuminate your eyes with these rich, blendable eyeshadows.
SOLD OUT
New

Lifted Lids Eye Collection (5PC)

$49.00 $41.65 ( 15 % Off) $117.00 VALUE
Select Shade Deep Black Kohlclassic black Dark Brown Kohlrich brown Smoky Quartz Kohlsmoky brown
SOLD OUT
Clearance

Make it a Double Eyeshadow Stick and Powder

$24.00 $11.99 ( 50 % Off)
Because who has time for two products?
Select Shade Brandy cream: neutral brown, powder: bronze Whiskey cream: hazelnut brown, powder: copper shimmer Rose cream: nude pink, powder: rose shimmer Chardonnay cream: soft vanilla, powder: pearl shimmer Absinthe cream: warm taupe, powder: olive shimmer
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Define-n-Tame Brow Lifting Stick

$20.00 $12.00 ( 40 % Off)
SOLD OUT
Sale

Spackle Waterproof Eyeshadow Primer

$24.00 $14.40 ( 40 % Off)
Insure your eyeshadow against smudges and fading.
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Sale

Swipe-n-Line Instant Eye Perfecting Stick

$24.00 $13.20 ( 45 % Off)
Select Shade Classicshadow: shimmery golden-beige, liner: black Warmshadow: shimmery bronze, liner: rich brown Glam shadow: shimmery mauve, liner: deep plum Smokey shadow: shimmery gray, liner: soft charcoal
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Clearance
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Sale

Kajal Longwear Eyeliner

$22.00 $13.20 ( 40 % Off)
No smears or smudges from this versatile formula!
Select Shade NEW! Khaki Kohl light brown NEW! Soft Slate Kohl classic taupe NEW! Clove Kohl pale gold NEW! Bronzed Berry Kohl golden berry NEW! Soft Black Kohl deep charcoal NEW! Antique Bronze Kohl golden brown Deep Black Kohlclassic black Dark Brown Kohl rich brown Smoky Amethyst Kohlsmoky purple Smoky Quartz Kohl smoky brown Smoky Taupe Kohlsmoky neutral brown Deep Charcoal Kohldark gray
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Sale

INKcredible Waterproof Gel Eyeliner Pencil

$22.00 $12.10 ( 45 % Off)
Always stays sharp—just like you.
Select Shade Brown Sugar medium brown Blackbird classic black After Midnight dark gray Brown Eyed Girl dark brown Graphite charcoal gray Beige to Beige brightening beige Indigo Night deep navy Deep Purple rich purple
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LashBOSS Bold Volumizing Mascara

$24.00 $14.40 ( 40 % Off)
Incredible volume and definition without a single clump.
SOLD OUT

Always There Waterproof Mascara

$24.00 $12.00 ( 50 % Off)
Build and lengthen lashes with this unstoppable formula.
SOLD OUT
Sale

Sculpt-n-Stay Waterproof Brow Pencil & Gel

$22.00 $11.00 ( 50 % Off)
Build your best brows!
Select Shade Blondeplatinum blonde-golden blonde hair, or auburns Dark Brown medium brown-dark brown hair Taupedirty blonde-light brown hair, or if you have a few grays Soft Black salt & pepper-black hair, or if you have a few grays
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Sale

Bravo Brows Soft Pencil + Brush

$22.00 $11.00 ( 50 % Off)
Shade, shape, and blend for beautiful brows.
Select Shade Blonde platinum blonde-golden blonde hair, or auburns Taupe dirty blonde-light brown hair, or if you have a few grays Medium Brown medium brown-dark brown hair Dark Brown salt & pepper-black hair, or if you have a few grays
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Clearance

Just Swipe Cream Eyeshadow

$23.00 $11.99 ( 47 % Off)
This liquid-to-powder melts onto your lids like butter.
Select Shade Terracotta Cocoa Shell
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All-Over Eyeshadow Brush
Sale

All-Over Eyeshadow Brush

$12.00 $8.40 ( 30 % Off)
Perfect for packing on the powders for bold, blended eyes.
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New

Kajal Longwear Mascara

$24.00 $14.40 ( 40 % Off)
SOLD OUT

Spackle Illuminating Under Eye Primer

$24.00 $15.40 ( 35 % Off)
Here’s a bright EYEdea!
SOLD OUT

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Frequently
Asked Questions

What eyeliner shade should I use for blue, brown, green eyes?

Our expertly designed range of eyeliners are meant to work with any skin tone and any eye color. If you really want to make your eyes pop, reach for an eyeliner in the same color family as your eyes. Or, choose one on the opposite end of the color wheel. For example, warm brown eyeliner for blue eyes, rich purple for green eyes, and deep blue for brown eyes.

Which eyebrow shade should I use for gray hair?

Those with gray hair may wish to choose our Soft Black or Taupe shade for brow products, depending on the lightness of their hair.

How pigmented are the eyeshadows?

Color payoff is key! That's why our experty designed eyeshadows are always perfectly pigmented for rich color with or without a shadow primer underneath!

What is the difference between Kajal and Inkcredibles Eyeliner?

Our iconic Kajal Longwear Eyeliner has a thicker design, so it's easier to hold. It can also be used as a shadow crayon! Our INKcredible Eyeliners are thinner, perfect for creating a more precise look. Each is long-lasting and ultra-pigmented.

What is the difference between your Mascaras?

Always There Mascara is designed for longwearing length, and is available in waterproof and classic varieties. LashBOSS Bold Mascara offers serious lift and volume with bold definition. Kajal Longwear Mascara offers lift, length and a long-lasting finish, the perfect triple threat!

What is your return policy?

We want you to fall in love with your Laura Geller purchase. If you're not satisfied for whatever reason, return your product for free in any condition within 30 days.

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