Save 50% New
4.5
Rated 4.5 out of 5 stars
73

Beach Day SPF Kit (5PC)

$79.00 $59.00 ( 25 % Off) $119 VALUE
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Baked Balance-n-Brighten Color Correcting Foundation Shade On Model Grid
Baked Balance-n-Brighten Color Correcting Foundation PLP Awards Image
New Best Seller
3.8
Rated 3.8 out of 5 stars
40,959

Baked Starter Kit - Tuscan Dreams

Includes: Best of the Best Tuscan Dreams Palette, Foundation & Brush
$103.00 $69.00 ( 33 % Off) $176.00 VALUE
Select Foundation Shade
Find Your Shade
Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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New Best Seller

The Best of the Best Tuscan Dreams

Includes Blush, Bronzer, Highlighters & Eyeshadows
$69.00 $49.00 ( 28 % Off) $114 VALUE
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New Arrivals Promotional Image
New
4.4
Rated 4.4 out of 5 stars
50

Shine-n-Shield Lip Balm SPF 15

Get sun-kissed
$22.00 $15.40 ( 30 % Off)
Select Lip Shade Bliss on the Beach dusty rose Sunset Sands soft pink Golden Hour peachy beige
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New

Spackle Mist Boost with Lemon & Sage

A spa day in a spritz!
$32.00 $22.40 ( 30 % Off)
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New
4.4
Rated 4.4 out of 5 stars
446

Seamless Skin Kit (2PC)

Includes Foundation with SPF and Blending Sponge
$38.00 $22.80 ( 40 % Off)
Select Foundation Shade Fair Light Medium Golden Medium Sand Deep
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New
5.0
Rated 5.0 out of 5 stars
2

Cold Cream Makeup Removing Cleanser

Cleanses, refreshes and hydrates!
$38.00 $34.20 ( 10 % Off)
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New

Baked Kisses Eyeshadow Palette

10 Shimmer & Matte Eyeshadow Finishes
$25.00
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New

Clear Genius Clarifying Gel Moisturizer with Clarity 5 Complex

$26.00 $18.20 ( 30 % Off)
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New

Bright Idea Brightening Toner Pads with Vitamin C

$32.00 $22.40 ( 30 % Off)
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Save 28% Best Seller
4.5
Rated 4.5 out of 5 stars
163

The Wonder Balm Starter Kit

Includes Wonder Balm & Brush!
$45.00 $39.00 ( 13 % Off) $54.00 VALUE
Select Shade Nice-n-Natural universal neutral illuminator Pinch-Me Pink classic neutral pink Rosy Refresh rich warm rose
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New
4.8
Rated 4.8 out of 5 stars
59

Spackle Skin Perfecting Primer Broad Spectrum Sunscreen SPF 30

$38.00 $20.90 ( 45 % Off)
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Bliss x LG The Pro-Aging Kit soldier
The Pro-Aging Kit lifestyle image
Save 40% New
3.9
Rated 3.9 out of 5 stars
21

Youth Got This Retinol Duo

Includes: Retinol-Based Serum & Moisturizer
$50.00 $35.00 ( 30 % Off) $58.00 VALUE
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Block Star Clarifying Mineral Sunscreen SPF 30 Soldier
New
5.0
Rated 5.0 out of 5 stars
2

Block Star Clarifying Mineral Sunscreen SPF 30

Sun protection, without clogged pores
$25.00 $17.50 ( 30 % Off)
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Save 47% New
4.4
Rated 4.4 out of 5 stars
96

Fine Shine Glossy Lip Oil Trio

Hydration that glows
$57.00 $30.00 ( 47 % Off)
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New

Cream Craves Cream Blush

The color you crave!
$32.00 $28.80 ( 10 % Off)
Select Blush Shade Cheeky Coral Peppy Pink Bare Beauty
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New
4.0
Rated 4.0 out of 5 stars
2

Luscious Lips Liquid Lipstick

$24.00 $21.60 ( 10 % Off)
Select Lip Shade Red Velvet Pink Candy Sugar On Taupe
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Save 63% New

Cult Classics Full Coverage Kit

Six full-sized products for complete coverage
$110.00 $66.00 ( 40 % Off) $180.00 VALUE
Select Foundation Shade
Find Your Shade
Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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Save 62%
4.3
Rated 4.3 out of 5 stars
8,216

The New Icons Kit (6 PC)

Includes: Foundation, Primer, Eyeshadow, Blush, Lipstick, & Kabuki Brush
$110.00 $69.00 ( 37 % Off) $181.00 VALUE
Select Foundation Shade
Find Your Shade
Porcelain Fair Light Medium Golden Medium Sand Tan Deep Toffee
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New
5.0
Rated 5.0 out of 5 stars
1

FlashProof Cooling Neck Fan

Stay cool on the go!
$39.00 $35.10 ( 10 % Off)
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New

Sun Visor Hat

Just add SPF, your skin will thank you!
$40.00 $32.00 ( 20 % Off)
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New

Spa To Go Hardcase + Travel Bottle Set

TSA-approved for all your travels
$20.00 $14.00 ( 30 % Off)
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Join the Waitlist New

Spa To Go Reusable Travel Jar + Spatula Set

TSA-approved for all your travels
$12.00 $8.40 ( 30 % Off)
Save 54% New
5.0
Rated 5.0 out of 5 stars
2

Lemon & Sage Happy Hands Cream & Wash

Your vanity's new best friend!
$30.00 $21.00 ( 30 % Off) $46.00 VALUE
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New
4.7
Rated 4.7 out of 5 stars
9

INKcredible Waterproof Brow Pencil

Keep your brows lookin' sharp
$24.00 $14.40 ( 40 % Off)
Select Shade Blonde for platinum to warm golden blondes, or for auburns! Taupe for dirty blonde to light brown hair, or for gray brows! Medium Brown for light to medium brown hair Dark Brown for medium to dark brown hair
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New Limited Supply
4.6
Rated 4.6 out of 5 stars
109

The Wonder Balm

You’ll wonder how you lived without it!
$32.00 $28.80 ( 10 % Off)
Select Shade Nice-n-Natural universal neutral skin tint Pinch-Me Pink classic neutral pink Rosy Refresh rich warm rose
TRY BEFORE YOU BUY ADD TO BAG
Kajal Longwear Mascara Soldier
Kajal Longwear Mascara On Model Before and After Image
Kajal Longwear Mascara PLP Awards Image
4.4
Rated 4.4 out of 5 stars
552

Kajal Longwear Mascara

Lashes as bold as you are.
$26.00 $15.60 ( 40 % Off)
Select Shade Black Brown
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Save 72% New
4.8
Rated 4.8 out of 5 stars
24

The Kajal Collection 3PC Makeup Kit

Includes Kajal Mascara, Eyeliner & Lip Color
$71.00 $19.99 ( 71 % Off)
ADD TO BAG
New
5.0
Rated 5.0 out of 5 stars
1

Lemon & Sage Luscious Hand Wash

Time to suds up!
$16.00 $11.20 ( 30 % Off)
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New
5.0
Rated 5.0 out of 5 stars
4

The Wonder Brush

This blender brush is a wonder!
$22.00 $19.80 ( 10 % Off)
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New
5.0
Rated 5.0 out of 5 stars
3

Spackle Mist Boost with Cooling Aloe

Keep stressed skin cool!
$32.00 $19.20 ( 40 % Off)
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Save 70% New
4.8
Rated 4.8 out of 5 stars
26

It's a Pink Thing Marbleized Makeup Collection

Includes Blush & Lipstick
$56.00 $16.99 ( 69 % Off)
ADD TO BAG

Frequently
Asked Questions

I have an idea for a new Laura Geller product! Who can I speak to?

We love to hear from fans! Drop us a line at info@lauragellerbeauty.com

What products are best for everyday makeup?

Our curated kits are a great solution for makeup you can rely on everyday. Looking for just the basics? Our Makeup Made Simple Kit (3PC) which includes a foundation, Spackle Primer, and brush might be the right place to start. Need a full routine? Then our 4PC Daily Routine Kit is a smart choice for you, as it includes everything you need to complete your makeup base. Rather a full face -- or want to try some bestsellers? Check out our 6PC Cult Classics Kit, which includes everything you need for a complete makeup look.

What is your return policy?

We want you to fall in love with your Laura Geller purchase. If you're not satisfied for whatever reason, return your product for free in any condition within 30 days.

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We're always on the hunt for the perfect new makeup product to add to your routine. This collection is where you can find our latest and greatest beauty for mature skin, and the future game-changers in your routine!

Be the first to shop our new arrivals in both makeup and Bliss skincare. Who knows what holy grail makeup you might discover?! These are the kinds of products you're about to see from your favorite over-40 influencers on Instagram and TikTok, so take your chance to be ahead of the beauty game! From new textures, new shades, new formulas and more, your makeup routine is about to get a brand new refresh.

We're not just chasing beauty trends, we're finding ways to tap into viral makeup secrets for mature skin. We're bringing you the absolute best of what's happening in the beauty world right now.