I can never get enough of lush, long lashes: a pair of eye-popping fringes that instantly captivate and dazzle everyone. Just look at all the celebs on the red carpet—I’d say not a single eyelash out of place! The result of my fantastic-lash fascination is WOW Factor All In One Mascara. It’s everything I’d ever hoped for in a mascara: It lengthens, thickens and defines even the tiniest of lashes, and has the glossiest, deepest shade of black I’ve ever seen out there. Plus, its ingenious brush features intersecting bristles designed to grip lashes and deposit creamy, smudge-proof color from roots to tips. Imagine your own personal makeup artist adding mini-extensions to every lash. That’s what you get from this breakthrough formula—thanks to fine nylon fibers that sit between lashes, instantly building volume and length. Film-forming agents set the color, so you’ll never worry about clumping and flaking.
Dermatologist and ophthalmologist-tested to be safe for sensitive eyes and contact lens wearers, WOW Factor All In One Mascara packs in lash-loving Grape Seed and Sweet Almond Oils, along with other antioxidants. This long-wearing mascara is paraben-free and fragrance-free, and also removes easily with warm, soapy water or eye makeup remover.
WOW Factor Mascara – Black
US Ingredients: Water (Aqua), Synthetic Wax, Hydrogenated Palm Kernel Glycerides, PEG/PPG-17/18 Dimethicone, Copernicia Cerifera (Carnauba) Wax, Steareth-20, Tribehenin, PPG-17/IPDI/DMPA Copolymer, Potassium Cetyl Phosphate, Silica, PVP, Glycerin, Acacia Senegal Gum, Cetyl Alcohol, Sodium Polyacrylate, Steareth-2, Butylene Glycol, Hydrogenated Palm Glycerides, Nylon-6, Xanthan Gum, Hydroxyethylcellulose, Lecithin, Triethoxycaprylylsilane, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Vitis Vinifera (Grape) Seed Oil, Malus Domestica Fruit Cell Culture Extract, Tetrasodium EDTA, Phenoxyethanol, Potassium Sorbate, Caprylyl Glycol, 1,2-Hexanediol, Tropolone May Contain ( /-): Iron Oxides (CI 77499)
EU Ingredients: Aqua, Synthetic Wax, Hydrogenated Palm Kernel Glycerides, Cera Carnauba, PEG/PPG-17/18 Dimethicone, PPG-17/IPDI/DMPA Copolymer, Steareth-20, Tribehenin, Potassium Cetyl Phosphate, Silica, Glycerin, PVP, Acacia Senegal Gum, Cetyl Alcohol, Sodium Polyacrylate, Steareth-2, Butylene Glycol, Hydrogenated Palm Glycerides, Hydroxyethylcellulose, Nylon-6, Caprylyl Glycol, Potassium Sorbate, 1,2-Hexanediol, Prunus Amygdalus Dulcis Oil, Vitis Vinifera Seed Oil, Lecithin, Malus Domestica Fruit Cell Culture Extract, Phenoxyethanol, Tetrasodium EDTA, Triethoxycaprylylsilane, Tropolone, Xanthan Gum, CI 77499
Net Wt. 0.405 fl. oz./8 g/12 ml • Made in Italy
- How To Use
TO USE: Start at the base of your eyelashes and wiggle the wand from side to side—sweeping up and away in long, smooth strokes.
TIP: For even more WOW, layer on multiple coats of mascara.
No Racoon Eyes
I stopped wearing mascara because everything I tried ended up under my eyes. I finally decided that I would try WOW Factor and it is wonderful! My lashes look great and the mascara stays where I put it.
Incredible product!!! It has a built in primer so with every stroke you get thick long lashes.It doesn't drip down under the eye and stays fresh looking all day.
Long, feathery, natural looking and separated eyelashes are the "wow" factors for this must-have mascara. Please, Laura, don't ever discontinue this amazing product.