The Beauty of Baked.
Laura Geller Beauty believes that hand-made products make all the difference in how you look - and feel! In partnering with Italian artisans to create the Baked collection, Laura Geller Beauty has generated a full line of signature powder formulas that are remarkably weightless on skin, deliver exceptionally vivid and radiant color and offer unparalleled versatility in texture and finish.
Baked products start as creamy liquids, which are baked for 24 hours on terracotta tiles and hand-finished by Italian artisans into silky domes of powder. Because Baked products start as cream, they are not formulated with the additional fillers or binders that can dull pigments and feel dry or heavy on skin. The result is pure vibrant color that blends beautifully and feels weightless on skin.
Baked products don’t just feel great, they also help nourish skin from the inside out. All Baked formulas are infused with skin-loving antioxidants Centella Asiatica and White Tea Extracts, powerhouse ingredients that help protect from free radical damage that can age skin.
Not All Powders Are Created Equal.
Baked Products…
- Deliver remarkably vibrant color, unclouded by additional fillers and binders, so color blends beautifully
- Are less opaque than traditional pressed powder, so they look natural without sacrificing coverage and make shade matching forgiving
- Remarkably lightweight formula feels comfortable on skinAre finished with a subtle luminescent finish - never flat! - that creates depth and dimension so skin looks radiant and healthy
- Last longer! Because Baked formulas are pigment-rich, they require less product to achieve coverage and color and last almost twice as long as other products
You already know I am all about beauty ingenuity, so it was a no brainer for the Laura Geller Beauty team to develop our brand new BB Cream All-In-One Skin Perfecting Beauty Balm SPF 21 (available at ULTA stores and on ULTA.com). Trust me when I say, this is one beauty staple that multitasks to the max!
The creamy, yet lightweight formula combines six skin perfecting products in one tube: moisturizer, broad spectrum SPF, water-resistant foundation, anti-aging complex, antioxidant protection and complexion brightener. Optical brighteners instantly diffuse light and diminish the appearance of fine lines and blemishes, while Licorice Root brightens and helps even out skin tone over time.
Condition and protect your pretty skin with antioxidants Ginseng Root and Ginkgo Biloba Extracts, Vitamins A and E, plus a Multi-Mineral Complex rich in Magnesium, Potassium and Zinc. This formula is also mineral oil-free, non-comedogenic and dermatologist-tested.
Simply apply your BB Cream over your favorite Spackle® Under Make-Up Primer with a foundation brush or your fingertips until perfectly blended. You can’t do this wrong, gals!
Enjoy!
P.S. By the way, our BB Cream All-In-One Skin Perfecting Beauty Balm SPF 21 is made in the USA!
Posted by Laura on Apr 08,2013
GGs! Come meet me and let my expert Pro Artistry Team introduce you to the Summer 2013 collection. Sharing signature tips, techniques and advice, my Pro Artistry Team will help you recreate your perfect look at home.
Saturday, April 13th at ULTA Concord
11am – 2pm
RSVP: To reserve your spot call 302-479-9917 or visit ULTA Concord at 4803 Concord Pike Wilmington, DE 19803.
One Day Event Exclusive Collection:
Glow-n- Behold for $59, a $118 value (limited quantities available).
- Receive a FREE gift with your Laura Geller Beauty purchase (while supplies last).
- Get a FREE mini Baked to Go Blush-n-Brighten with a purchase of $50.
- Get a FREE Baked to Go Blush-n-Brighten and City Lights Lip Gloss with a purchase of $100.
- Get a FREE Baked to Go Blush-n-Brighten, City Lights Lip Gloss, Mini Real Deal Concealer and Mini Tote with a purchase of $200.
**A reservation fee of $50 applies and is redeemable on Laura Geller Beauty products purchased on the day of the event.
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You’re invited to the Laura Geller Beauty Master Class!
Hosted by National Make-up Artist, Marissa Rudolph!
Learn tips and techniques in a private class setting and receive an individual consultation with a Laura Geller Pro Team Artist.
Exclusively at ULTA Concord
Saturday, April 13th
8:30am – 11am
**A booking fee of $100 applies and is redeemable on Laura Geller Beauty products purchased on the day of the event.
All attendees will receive an exclusive large Tote Bag and FREE gift with any Laura Geller Beauty purchase.
- Get a FREE mini Baked to Go Blush-n-Brighten with a purchase of $50.
- Get a FREE Baked to Go Blush-n-Brighten and City Lights Lip Gloss with a purchase of $100.
- Get a FREE Baked to Go Blush-n-Brighten, City Lights Lip Gloss, Mini Real Deal Concealer and Mini Tote with a purchase of $200.
Space is very limited, reserve today.
Call 302-479-9917 to schedule your appointment today.
4803 Concord Pike Wilmington, DE 19803
302-479-9917
I can't even begin to tell you how excited I am about my ULTA expansion and I hope you are as well. ULTA heard your pleas and they have listened! Now you will be able to find your favorites at EVERY ULTA location across the country beginning in August. I cannot wait to hear all about your wonderful experiences and I am so happy we were able to make this happen for you. Be sure to visit your nearest ULTA for exclusive kits like Flawless in a Flash as well as special selections like my Baked & Beautiful kit.
In celebration of the launch, there will be a few mini events taking place at different ULTA locations. For more information, please visit my Facebook Events page.
Thank you all for your support.
Love,
Laura
Posted by Laura on May 25, 2010, 12:00 AM
Dear friends,
I would like to start off by saying a big THANK YOU to all of my Geller girls who watched me on the Q yesterday. It was a busy but fun-filled day as Johnny and I showed you some of my “favorites.” I hope you all enjoyed the new kit!

In light of our ULTA launch, the first 5 fans who post a photograph of themselves standing in front of one of the new ULTA counters on my Facebook Fan Page wall, will be treated to a complimentary Baby Cakes Blush Palette! Be sure to include why you made the trip to ULTA and what you picked up while you were there!
Looking forward to seeing all of your photos!
Love,
Laura
