Posted by Laura on Jun 12,2013
Hello Geller Girls,
I am so excited to celebrate 11 years of the Laura Geller Make-Up Studio on QVC!
I founded Laura Geller Beauty because “I believe beauty is EVERY woman’s birthright.” For more than a decade, with your support and love, our company has enjoyed continued growth and success through award-winning products and best-selling customer favorites. From the bottom of my heart, I thank you!
It’s true what they say: “do what you love and you'll never work a day.” I cannot tell you how much I love developing and delivering innovative, easy-to-use products! It’s so rewarding for me to see how my gals have made Laura Geller Beauty products a staple in their everyday beauty routines.
To celebrate this 11 year milestone, I’m bringing you 3 days of EVENT shows on QVC! You definitely don’t want to miss out on the fabulous BRAND NEW items coming to you.
Laura Geller Make-Up Studio (EVENT SHOWS)
6/28: 10 AM EDT (2 HOUR SHOW!) and 9 PM EDT (2 HOUR SHOW!)
6/29: 7 PM EDT
6/30: 2 AM EDT
6/30: 5 PM EDT (2 HOUR SHOW!)
To watch Laura Geller Beauty grow throughout the years has been nothing short of awe-inspiring. Thank you to all my Geller Girls. Here’s to many more years of colorful beauty ahead!
Posted by Laura on May 29,2013
The Beauty of Baked.
Laura Geller Beauty believes that hand-made products make all the difference in how you look - and feel! In partnering with Italian artisans to create the Baked collection, Laura Geller Beauty has generated a full line of signature powder formulas that are remarkably weightless on skin, deliver exceptionally vivid and radiant color and offer unparalleled versatility in texture and finish.
Baked products start as creamy liquids, which are baked for 24 hours on terracotta tiles and hand-finished by Italian artisans into silky domes of powder. Because Baked products start as cream, they are not formulated with the additional fillers or binders that can dull pigments and feel dry or heavy on skin. The result is pure vibrant color that blends beautifully and feels weightless on skin.
Baked products don’t just feel great, they also help nourish skin from the inside out. All Baked formulas are infused with skin-loving antioxidants Centella Asiatica and White Tea Extracts, powerhouse ingredients that help protect from free radical damage that can age skin.
Not All Powders Are Created Equal.
- Deliver remarkably vibrant color, unclouded by additional fillers and binders, so color blends beautifully
- Are less opaque than traditional pressed powder, so they look natural without sacrificing coverage and make shade matching forgiving
- Remarkably lightweight formula feels comfortable on skinAre finished with a subtle luminescent finish - never flat! - that creates depth and dimension so skin looks radiant and healthy
- Last longer! Because Baked formulas are pigment-rich, they require less product to achieve coverage and color and last almost twice as long as other products
Posted by Laura on Apr 29,2013
Knowing how to use your make-up brushes properly is very important. Here are a few easy tips for some of my favorite brushes and applicators.
the perfect complexion powder brush
Designed specifically for my Baked complexion products, the Retractable Kabuki Brush picks up just the right amount of powder with its synthetic fibers. Each bristle has a gentle wave that allows it to readily pick up powder. The synthetic fibers cleanly deposit the product on your skin for a flawless finish. Perfect for all over face powders and blush. The synthetic taklon hair helps keep your brush clean by not absorbing make-up or oils from your face.
To use: dip the brush into your powder and lightly tap it to remove excess. Dust powder all over your face.
the perfect multi-tasking brush for all-over face powders and/or blush
Just like the Retractable Kabuki Brush, this brush is designed to pick up just the right amount of powder. Use it to apply any of my Baked face or cheek products.
To use: dip the brush into face powder or blush and apply where desired. For more concentrated coverage, retract the brush halfway, so bristles are stacked closer together.
the skin-perfecting paddle
The first time I ever went on air on QVC, this ingenious product took the make-up world by storm, thanks to its skin-perfecting, airbrush-like qualities. Made of real wool, this soft blending paddle caresses your face, absorbs excess product and smoothes make-up in place.
To use: after applying your foundation, concealer and blush, use the paddle to blend and buff your face for a flawless finish. You can also use it as a powder and blush applicator.
the brush to brighten your face
Don’t underestimate this brush! It’s perfect for use with any of the Baked Highlighters. Double-ended applicators make it great for both face and eye application.
To use: with the smaller end of the applicator, apply the highlighter on the bone just under your eyebrow, or use the larger end to apply directly above the cheekbone.
View and shop all brushes here.
Posted by Laura on Apr 16,2013
What better way to welcome in warm weather than with a fresh, floral-inspired look!
Spring Into Baked (available on QVC.com) includes a Baked foundation and bronzer that smoothes and color-corrects, a dreamy blush that creates the healthiest looking flush and an eyeliner-eyeshadow pairing inspired by the happy
hues of my favorite season.
All of my Baked products are carefully crafted in Italy and have one other thing in common: smooth, luxurious texture with unbelievable color payoff. Swirls of liquid pigment are poured onto terracotta tiles, slowly baked for 24 hours and hand-finished into silky domes of powder by Italian artisans. The result is a unique and velvety formula that looks amazing on every skin type.
Create the look
BALANCE-N-BRIGHTEN Baked Color Correcting Foundation
Featuring swirls of creamy neutrals, my skin-perfecting foundation combines the creaminess of a liquid with the silky feel of a powder. Mineral oil-free and paraben-free formula contains antioxidants Centella Asiatica and White Tea Extracts.
TO USE: Using the Powder Brush, apply Balance-n-Brighten all over the face, targeting sides of the nose, blemishes and redness.
BRONZE-N-BRIGHTEN Baked Color Correcting Bronzer
Natural-looking bronzer creates gorgeous, sun-kissed radiance, with a dewy finish. Mineral oil-free, paraben-free, with antioxidants Centella Asiatica and White Tea Extracts.
TO USE: After Balance-n-Brighten, apply Bronze-n-Brighten where the sun naturally hits: your forehead, cheeks, nose and chin—or all over the face for a smooth, sun-tanned look.
BLUSH-N-BRIGHTEN Baked Cheek Color in Dreamsicle
The perfect candy pink hue swirled with banana and luminous fuschia that leaves cheeks with a soft, satin glow. Paraben-free formula contains antioxidants Centella Asiatica and White Tea Extracts.
TO USE: Apply blush on the apples of your cheeks, blending up towards the hairline for a healthy, rosy flush.
BAKED EYESHADOW DUO in Shimmering Sand/Emerald Waters
Two flattering shades for eyes to perk up your look!
1. With the eyeshadow end of the Double-Ended Shadow & Liner Brush, apply Shimmering Sand from lashline up to the crease.
2. Use Emerald Waters to contour along the eyelid—blending toward the outer corner.
3. For richer color and a more dramatic finish, dampen your brush and use these buildable eyeshadows wet.
TIP: Wash your brushes regularly using mild shampoo or gentle soap. Rinse until water runs clear, return the brushes to their original shape and dry on a towel before storing.
I-CARE WATERPROOF EYELINER in Charcoal
The instant you try my I-Care Eyeliner you’ll discover something extraordinary: Its waterproof formula virtually floats into place and lets you create expertly lined lids that last!
TO USE: For a fine line, sharpen the tip and draw a line as close to your upper and/or lower lashes as possible.
Posted by Laura on Apr 11,2013
You already know I am all about beauty ingenuity, so it was a no brainer for the Laura Geller Beauty team to develop our brand new BB Cream All-In-One Skin Perfecting Beauty Balm SPF 21 (available at ULTA stores and on ULTA.com). Trust me when I say, this is one beauty staple that multitasks to the max!
The creamy, yet lightweight formula combines six skin perfecting products in one tube: moisturizer, broad spectrum SPF, water-resistant foundation, anti-aging complex, antioxidant protection and complexion brightener. Optical brighteners instantly diffuse light and diminish the appearance of fine lines and blemishes, while Licorice Root brightens and helps even out skin tone over time.
Condition and protect your pretty skin with antioxidants Ginseng Root and Ginkgo Biloba Extracts, Vitamins A and E, plus a Multi-Mineral Complex rich in Magnesium, Potassium and Zinc. This formula is also mineral oil-free, non-comedogenic and dermatologist-tested.
Simply apply your BB Cream over your favorite Spackle® Under Make-Up Primer with a foundation brush or your fingertips until perfectly blended. You can’t do this wrong, gals!
P.S. By the way, our BB Cream All-In-One Skin Perfecting Beauty Balm SPF 21 is made in the USA!