I hope you all are having a wonderful Summer. There have been many posts and calls to my Studio with questions about the new Balance-n-Brighten w/SPF 15 so I thought it would be very helpful to you if I laid out all the facts clearly in one place for your reference. Since I take such pride in always delivering the very best formulas to my girls I never want to cause any confusion or concerns when it comes to my formulas.
All shades of my Balance-n-Brighten color-correcting foundation have always contained titanium dioxide (creates a shield on the skin to prevent UV damage) from day one! The first product ever sold and every product since then has had this physical sunscreen pigment in the formula, however the formula was never specifically tested for SPF, therefore I never spoke to it on air. The titanium dioxide is a naturally occurring mineral that is used as a color pigment and a UV filter. Titanium dioxide is a physical sun screen - it is rare (not impossible) to have an allergic reaction to this sunscreen.
The main attribute of Balance-n-Brighten was always intended to be a color-correcting foundation. Since we always listen to your requests - when SPF was suggested to be added to this formula - we worked closely with our chemists in Italy to insure each shade has an SPF of 15. My chemists were able to achieve the SPF 15 for all shades by making slight tweaks to the amount of titanium dioxide (ranging from a 1% to 3% increase). The best part is we did not compromise the color-correcting properties and most importantly the texture, coverage and appearance on skin of the original formula my gals love.
Gals, I also want to remind you that each Balance-n-Brighten is hand made by artisans in Italy. It is an arduous manual process that includes the hand blending of 6-8 color pigments (including titanium dioxide used as a pigment) to achieve the skin color-correcting properties. The hand process insures a gentle swirling together of the pigments so that each color maintains its original properties (this is the opposite of blending or mixing ingredients together where they breakdown and take on one combined color). If you were to break apart or mill together many tablets of the same shade you will find the same exact amount of each pigment, this means the hand crafting causes the different overall appearance of each product. I liken the process to a swirled ice cream cone where the gentle swirling insures each flavor keeps its distinct flavor unless it melts. In short, you can never look at two products of the same and expect them to look identical - but don't let that fluster you, I promise you the payoff will be the same!
Lastly, I've been asked if we intend to carry both the SPF and non-SPF formula of Balance-n-Brighten. QVC will eventually migrate to only the SPF formula as they sell thru stock. To give you a preference, my Studio, website and ULTA will carry the non-SPF formula (as the SPF formula is exclusive to QVC right now). I have no plans to discontinue the non-SPF formula at this time.
I truly hope this clarifies the many questions I've seen and heard. Please reach out to me on Facebook if you need any further clarification.