Did you know that makeup has been used for thousands of years? The Ancient Egyptians are known to have used anti-wrinkle creams made from frankincense, wax, moringa oil, and cyprus mixed with plant juice. Since that time, different types of makeup have been developed, too. One-third of women say they will not leave their house unless they have applied their makeup. If you are one of the many women who are looking for tips on how to apply mascara for volume, or other professional makeup tips, here are the top three.


Highlighting Powders

Are you looking for a way to accentuate your cheek bones so that you can have that chiseled look you have always wanted? Try using a highlighting powder in conjunction with a bronzer. Take your best bronzer makeup that is two shades darker than your skin and apply it to your cheeks. You will lose the roundness and gain sharper, more defined cheekbones.


Lip Primer

Yes, there is a way to make your lipstick last longer. The best way to give your lipstick staying power is by using lip primers. Think of lip primer as a foundation that you apply to your lips. This helps keep your lipstick looking smooth, and allows it to stay where it should be for longer. The best lip primers have the added effect of moisturizing your lips and shielding them from the drying effect associated with some lip makeup. To use it, simply apply it to your lips as you would a lip balm, before applying anything else.



Mascara may be the most popular of all the different types of makeup. It can really help to accentuate your eyes and allow you to make a fierce impression. According to MakeupGeek, the key to successful mascara application is choosing what is right for you. Do you need mascara for volume, for length, or for curling? If you are not sure what works best for you, consult a professional. Whatever the type, you should start applying mascara at the base of your eyelashes to get the full effect, both top and bottom.

An added tip is to make sure you replace your mascara often. Most estimates say that even the best mascara should be replaced every three to six months. You can extend the shelf life by keeping your makeup tightly sealed in a cool place. However, you need to replace it when it cakes or begins to lose color.


With all the different types of makeup out there, it can be confusing to know how to use them all. Follow these tips for mascara, lip primer, and highlighting powders to get that look you really want before heading out for your big night. Do your own thing, but do not be afraid to seek professionals for help on defining your style.

The Right Makeup for the Right Face
Posted by Laura on Oct 07,2013

About 25% of working women feel that whether or not they wear makeup plays at least some role in whether or not they get promoted. And 10% of women actually refuse to let their significant other see them sans makeup. So whatever your personal views on makeup or its role in our society, the fact remains that professional makeup tips are big business, and will likely remain so for a long time to come.


The good news is that, as makeup continues to be so vital to so many, technical advances have created product lines that not only make you look good, but that feel better to wear, are easier to apply, and help your skin stay healthy and happy.


Lip primers, for instance, do a great job of keeping color from bleeding or feathering. But they also soften and condition your lips. Which is a good thing, since it gets harder to apply chapstick without smudging your favorite shade.


Powder foundations offer an alternative to those with oily skin. The oils found in many regular foundations can sometimes exacerbate skin problems, but powder foundations (as well as oil free liquid foundations) can provide a solid, healthy canvas for the rest of your touchups, while calming any eruptions that may otherwise occur.


Your makeup and how you apply it can be as personal and unique as your fingerprints. But if something is not working the way you need it to, professional makeup tips can be a great place for advice on how to tweak your setup. Hop online or pick up your favorite magazine in the grocery store checkout, and get the most out of your makeup.

Laura Geller Beauty is renowned as the pioneer of Baked products—cult-favorite, multitasking powders that deliver remarkably vibrant color.


A brand new innovation in Baked, Baked Elements Foundation is formulated with good-for-you water extracted from a 3,000 year old thermal spring in Calabria, Italy.


Recognized by the Italian Ministry of Health as beneficial to the skin, this water is enriched by powerful minerals that - together with antioxidants - help protect and improve skin texture while providing flawless coverage, nourishing hydration and long-wear comfort --- the elements of beauty.


In order to create this luxurious medium-to-full buildable coverage foundation, only the highest quality pigments are mixed with the Italian thermal spring water and Baked for 24 hours on terracotta tiles, then hand-finished by Italian artisans to produce a creamy powder.


Crafted without additional powders or fillers that can cloud color, the micronized Baked pigments wear color true and seamlessly match natural skin tones. These pigments blend seamlessly to create the lightweight, flawless and multi-dimensional finish of healthy skin.


Our proprietary process allows us to create shades customized for your individual needs. Available in six shades (Porcelain, Fair, Light, Medium, Golden Medium, Tan), Baked Elements Foundation wears beautifully and comfortably throughout the day.


Baked Elements Foundation delivers benefits via ingredients such as…

  • Italian Thermal Spring Water is infused with skin-nourishing elements and minerals
  • Hyaluronic Acid helps skin feel more hydrated
  • Vitamin E and Jojoba Oil help to refresh and smooth the skin


Each foundation is slowly baked for 24 hours and hand-finished into silky domes of powder by Italian artisans.


Baked Elements is a hydrating, creamy Baked powder that has a less opaque finish than the typical pressed powder, so the look remains natural without compromising buildable coverage.


Of the women who have tried Baked Elements Foundation:

  • 100% of women saw an improvement in skin hydration immediately after use
  • 100% of women saw an improvement in the look of fine lines immediately after use
  • 100% of women saw an improvement in skin radiance immediately after use
  • 100% of women saw an improvement in the evenness of skin tone immediately after use


I hope this explains the images you will see in our first ever video of our production process!


Tune in to QVC U.S. on 9/16 for a special collection featuring the brand new Baked Elements Foundation.




Meet our Make-up Maven Across The Pond!
Posted by Laura on Jul 29,2013

Hi Girlfriends!


Through a chance encounter during a recent visit to the UK, I had the great opportunity of meeting Sarah Jagger—a fellow make-up artist who has seen it all. She has worked with some of the biggest names in the fashion world, creating looks for designers like Vivienne Westwood and magazine titles like Elle, Grazia, Vogue and Glamour. And what a stroke of luck that Sarah is a make-up artist who uses my products, including our iconic Spackle® in all of her shoots! After chatting one day over coffee, I realized my dream of having a local UK back-up guest was sitting across from me—can you believe it?!


My UK GGs are in for a treat with Sarah Jagger on QVC UK (wink, wink). What she loves about Laura Geller Beauty is not only the quality and performance of these products, but the joyful, judgment-free spirit behind this brand. Just like me, she loves to help women become their most beautiful self – and to make them smile when they look in the mirror.


Keep an eye for her on QVC UK later this year during Laura Geller Make-Up Shows.




Best Blushes For Summer
Posted by Laura on Jul 16,2013

Hi Girlfriends!


Summer is here in all its glory, and nothing reflects the healthy-skin trend of the season like a natural looking flush on the cheeks! To capture that lit-from-within glow, I’ve created an array of Baked blushes in universally flattering colors. Because these silky domes of powder begin as liquid pigments that are then baked for 24 hours on terracotta tiles, they don’t require additional fillers—and that means the color is not only more pure, but also weightless in feel—perfect for summer months when you don’t want your make-up weighing you down.


My tried and true Blush-n-Brighten Baked Cheek Color is an award-winning customer favorite. Rich tones of marbleized pigments are swirled together in a soft, silky, powder for a glow-giving blush with universal appeal.  Each of my blushes blends multiple pigments for just the right shade of color for all skin types. For a matte finish, opt for Sugar Free Blush-n-Brighten.


For mix-and-match options on the go, you will love the Baby Cakes Baked Blush Palette with Retractable Brush, which offers 4 shades in a variety of hues and finishes.


Ethereal Rose Baked Radiant Face Powder creates a subtle allover glow you can wear every day. The marbleized tones of pink and pearl cast a flattering glow on your complexion. Now you can easily get that beautiful summer radiance with this make-up bag must-have.


Baked Monochromatic Blushes offer the most gorgeous, universally-flattering cheek colors ever! The velvety-smooth powder has a sateen formula that is paraben-free and contains the antioxidant protection of Centella Asiatica and White Tea Extracts. These blushes are mono shades, available in flattering pops of color).


Ombré Baked Blush Gradient Cheek Color with Double-Ended Blush & Highlighter Applicator is an ingenious palette that lets you sculpt a perfect flush. Choose any of the five stripes for an easy glow, or mix and match shades for a custom blended blush. You can also use this palette as eyeshadow!


Baked Cheek Dreams Blush and Highlighter Trio includes two great blushes plus a stripe of Baked Highlighter in French Vanilla in a single, take-everywhere compact that fits right in the palm of your hand! The options with this compact are endless!


You can shop all of my blushes 24/7 right here on my website!



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