Laura Geller Beauty featured on!
Posted by Laura on Feb 12,2014

Laura Geller Beauty featured on!
Waterproof Eye Spackle "Make your eye makeup last all day" 

Hidden Benefits of Lip Primer
Posted by Laura on Jan 10,2014

Our makeup routine can take up a significant part of our morning, and it can be tempting to look for shortcuts and steps to skip in order to get out the door just a little bit faster. And when makeup layoffs are on the table, lip primer is often the first one to go. But here are three reasons why a good lip primer, conscientiously applied, is well-worth the extra time and effort.


As A Foundation

The obvious benefit lip primers provide (indeed, their main purpose) is to give your lipstick or gloss a solid foundation. They fill in any wrinkles or uneven spots to give your lips a smooth and firm texture, which will keep your color in place longer. They can also prevent your color from feathering throughout the day.


Lip Health

The best lip primers also nourish your lips while they protect them. Many primers contain moisturizing agents which are naturally locked into the lips by the primer itself. And a number of primers contain enriching vitamins (most often vitamins A, E, and C) to keep your lips healthy and full.


Keeping that stick of primer in your makeup kit is one of the most practical, long-lasting, and cost-effective makeup tips for lips you'll find anywhere. Anything that can do that much for your lips is definitely worth the little bit of extra time.


How Hard Does Your Lip Primer Work?
Posted by Laura on Jan 08,2014

A good lip primer is a must-have for any makeup kit. But is your lip primer doing all it can do for your lips? While most lip primers get the job done, the best lip primers go above and beyond.


At their most basic level, lip primers act as foundation for your lips. Here's a quick experiment: Touch your cheek. Now touch your lip. Notice the difference in skin texture and tone? Since the skin of your lips is completely different from the rest of your skin, you need a different composition of materials in order to provide a long-lasting, secure base for your lipstick, liner, or gloss.


That's the direct purpose. The indirect purpose of lip primers is to provide definition at the edges of your lips by preventing feathering or color bleeds. The best lip primers can also fill in wrinkles and uneven spaces and give your lips a smoother, fuller appearance. And for many makeup novices, the first application of lip primer lets them know where their lips actually begin and the regular skin ends.

Prepping Your Canvas
Posted by Laura on Jan 06,2014

There is no step more important to a makeup routine than creating a perfect base (remember to start with Spackle Under Make-Up Primer!). Professional makeup artists know that foundation and contouring products can make all the difference in the world to a person's appearance, as long as they're applied correctly. Here, we'll look at the process of applying foundations and contouring products so that flaws disappear.


Applying Foundation

Not every foundation type is right for every person, and some even have fairly rapid expirations. Those with dry skin can opt for liquid, stick, or hydrating powder foundations and those with oily skin can choose powder foundations. The common denominator is powder, so let's look at the proper method for applying powder foundation.


Applying powder foundation is not difficult, though it can be tricky to strike a balance between coverage and cakiness. Use a concealer to cover any areas of severe discoloration like undereye circles, redness, or blemishes. Then, roll a large kabuki brush in your foundation. Begin applying powder foundation in a stippling motion all around your face. Then, finish applying the foundation by blending in circular motions all around your face.



Once you're done applying powder foundation, your face should look smooth and even, albeit flat and a little unnatural. Contouring makes cheeks look more chiseled and perfects the appearance of the face.


Begin with a bronzer. Apply it along your jawline, under your cheekbones, on the sides of your nose, along your hairline, and directly under your bottom lip. Use the kabuki brush to blend it in, making sure there are no tell-tale lines.


Next, use a highlighting powder on the center of your chin, down the center of your nose, on your cheekbones, on your cupid's bow, and on the middle of your forehead. Again, blend carefully, always pulling upward to create elongation.


To finish, use a blush on the apples of your cheeks, also pulling it upward toward your hairline, along your cheekbones. If you like, you can set your makeup with another light dusting of powder foundation.


Finishing the Look

Once you've prepared your face, you can take your makeup look in any direction you like. Simply apply a little mascara for a refined natural look, experiment with a smoky eye for a bold statement, or go light on the eye makeup and emphasize a red lip. The choices are endless. Once you've used primer, foundation and contoured, you're a perfect blank canvas!

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