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Hi Geller Girls —

I'm so excited to be bringing you on September 9th my newest Today’s Special Value: Bake Sale.  This collection should be as self-indulgent as a cup of coffee and a scrumptious cupcake.  For the first time in a kit I’ll have Spackle Tinted Under Makeup Primer in Ethereal.   I’m super excited about my newest palette of gorgeous eyeshadows, Baked Eye Pie Shadow Trio in Birthday Cake. The silky, shimmery dome features three “slices” of pure, baked-in color in a full-sized portable compact. You’ll love the scrumptious shades of chocolate, mocha and creamy strawberry that can be used to highlight, contour and emphasize the eyes.  Blush-n-Brighten Baked Cheek Color in Pink Buttercream is the perfect petal hue swirled with copper and gold flecks (and it’s perfect for every Geller Girl). It leaves cheeks rosy and glowing.  And to top it off, it also comes with an Italian Marble Lipstick in Strawberry Toffee, a classic warm pink with copper undertones and Double Ended Shadow and Liner Brush.


I know you’ll love this all baked collection.  See you September 9th starting at 12am EST (or 9pm for you ladies on the West Coast).


Oh, and how could I forget Fashion’s Night Out.  I’m so honored to be included in QVC’s Fashion Night Out event in New York City on September 8th.  If you’re in the city, join us for cocktails, a live QVC broadcast, star-studded multimedia experience, beauty experience with our best makeup artists.  Or be part of the Laura Geller Tweet Suite by following us on Twitter all night long.  Tweet using the hastag #QVCFNO and tag @LauraGeller in all your tweets to join in on the fun.

 

 

Love,

Laura

Tune in to QVC on September 9th!
Posted by Laura on Aug 29,2011

Hi friends,  
Are you getting excited for September 9th?  I know I am.  I have a special treat for you all. Many of you have been asking for details for my upcoming Today’s Special Value. I could write to you and give you hints but I think the video below offers a better explanation. Enjoy!

 

 

Hope you all enjoyed the video. I am off for some relaxation with Daniel as we head to a wonderful vacation just in time for the reveal of my TSV. I can’t wait to show you all of the wonderful goodies I have for you.

 

Oh! And be sure to stay tuned to my Facebook and Twitter for a special announcement. Hint: it includes QVC and Fashion’s Night Out!! So exciting!!

 

Love,

Laura

Thank you!
Posted by Laura on Aug 28,2011

Hi Geller Girls,

 

I cannot tell you how thankful I am for all your votes for the 2011 QVC Customer Choice Beauty Awards.  I am so happy to have won for Best Primer, Best Blush and Best Eyeliner.  It means so much to me knowing that you appreciate the hard work my team and I take to make each and every one of you happy. I know I say it all the time but it's true … I would be nowhere with out you all. Please watch the video below as a token of my gratitude.

 

 

Love you,

Laura

 

Balance-n-Brighten with SPF
Posted by Laura on Aug 15,2011

I hope you all are having a wonderful Summer.  There have been many posts and calls to my Studio with questions about the new Balance-n-Brighten w/SPF 15 so I thought it would be very helpful to you if I laid out all the facts clearly in one place for your reference. Since I take such pride in always delivering the very best formulas to my girls I never want to cause any confusion or concerns when it comes to my formulas.

 

All shades of my Balance-n-Brighten color-correcting foundation have always contained titanium dioxide (creates a shield on the skin to prevent UV damage) from day one!  The first product ever sold and every product since then has had this physical sunscreen pigment in the formula, however the formula was never specifically tested for SPF, therefore I never spoke to it on air.  The titanium dioxide is a naturally occurring mineral that is used as a color pigment and a UV filter.  Titanium dioxide is a physical sun screen - it is rare (not impossible) to have an allergic reaction to this sunscreen. 

 

The main attribute of Balance-n-Brighten was always intended to be a color-correcting foundation.   Since we always listen to your requests  -  when SPF was suggested to be added to this formula - we worked closely with our chemists in Italy to insure each shade has an SPF of 15.  My chemists were able to achieve the SPF 15 for all shades by making slight tweaks to the amount of titanium dioxide (ranging from a 1% to 3% increase).  The best part is we did not compromise the color-correcting properties and most importantly the texture, coverage and appearance on skin of the original formula my gals love.    

 

Gals, I also want to remind you that each Balance-n-Brighten is hand made by artisans in Italy.  It is an arduous manual process that includes the hand blending of 6-8 color pigments (including titanium dioxide used as a pigment) to achieve the skin color-correcting properties. The hand process insures a gentle swirling together of the pigments so that each color maintains its original properties (this is the opposite of blending or mixing ingredients together where they breakdown and take on one combined color).  If you were to break apart or mill together many tablets of the same shade you will find the same exact amount of each pigment, this means the hand crafting causes the different overall appearance of each product. I liken the process to a swirled ice cream cone where the gentle swirling insures each flavor keeps its distinct flavor unless it melts.  In short, you can never look at two products of the same and expect them to look identical - but don't let that fluster you, I promise you the payoff will be the same! 

 

Lastly, I've been asked if we intend to carry both the SPF and non-SPF formula of Balance-n-Brighten. QVC will eventually migrate to only the SPF formula as they sell thru stock.  To give you a preference, my Studio, website and ULTA will carry the non-SPF formula (as the SPF formula is exclusive to QVC right now).  I have no plans to discontinue the non-SPF formula at this time.  

 

I truly hope this clarifies the many questions I've seen and heard.  Please reach out to me on Facebook if you need any further clarification. 

 

Love, Laura

Spending Time in the UK
Posted by Laura on Aug 12,2011

Hi everyone,

It was so good to be back in the UK. It still astonishes me that my last visit was in February! I had so much fun and I think it was clear how much you all missed me – or maybe it was just my Balance-n-Brighten ;)


For those who stuck with me through the end of the day, you know Ali said I looked a little ‘cheeky’ by the last show. She said I must have drank red wine (which of course I didn’t). To prove her wrong at the end of the night I had a glass of red wine to toast Ali; although it would be great to imagine drinking red wine on air – I think I’m crazy enough without it.

 

Summer is going so fast – I can’t believe it’s almost ending. I am looking forward to the last week where I get to go away with Daniel and lots of family and friends to my usual haunt in Wildwood, NJ.

 

I hope my UK Girls are safe and sound and will enjoy their Vanilla Nudes Today’s Special Value. I’ll see you again in October for my anniversary visit.

Love,
Laura 

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