Balance-n-Brighten with SPF
Posted by Laura on Aug 15,2011

I hope you all are having a wonderful Summer.  There have been many posts and calls to my Studio with questions about the new Balance-n-Brighten w/SPF 15 so I thought it would be very helpful to you if I laid out all the facts clearly in one place for your reference. Since I take such pride in always delivering the very best formulas to my girls I never want to cause any confusion or concerns when it comes to my formulas.


All shades of my Balance-n-Brighten color-correcting foundation have always contained titanium dioxide (creates a shield on the skin to prevent UV damage) from day one!  The first product ever sold and every product since then has had this physical sunscreen pigment in the formula, however the formula was never specifically tested for SPF, therefore I never spoke to it on air.  The titanium dioxide is a naturally occurring mineral that is used as a color pigment and a UV filter.  Titanium dioxide is a physical sun screen - it is rare (not impossible) to have an allergic reaction to this sunscreen. 


The main attribute of Balance-n-Brighten was always intended to be a color-correcting foundation.   Since we always listen to your requests  -  when SPF was suggested to be added to this formula - we worked closely with our chemists in Italy to insure each shade has an SPF of 15.  My chemists were able to achieve the SPF 15 for all shades by making slight tweaks to the amount of titanium dioxide (ranging from a 1% to 3% increase).  The best part is we did not compromise the color-correcting properties and most importantly the texture, coverage and appearance on skin of the original formula my gals love.    


Gals, I also want to remind you that each Balance-n-Brighten is hand made by artisans in Italy.  It is an arduous manual process that includes the hand blending of 6-8 color pigments (including titanium dioxide used as a pigment) to achieve the skin color-correcting properties. The hand process insures a gentle swirling together of the pigments so that each color maintains its original properties (this is the opposite of blending or mixing ingredients together where they breakdown and take on one combined color).  If you were to break apart or mill together many tablets of the same shade you will find the same exact amount of each pigment, this means the hand crafting causes the different overall appearance of each product. I liken the process to a swirled ice cream cone where the gentle swirling insures each flavor keeps its distinct flavor unless it melts.  In short, you can never look at two products of the same and expect them to look identical - but don't let that fluster you, I promise you the payoff will be the same! 


Lastly, I've been asked if we intend to carry both the SPF and non-SPF formula of Balance-n-Brighten. QVC will eventually migrate to only the SPF formula as they sell thru stock.  To give you a preference, my Studio, website and ULTA will carry the non-SPF formula (as the SPF formula is exclusive to QVC right now).  I have no plans to discontinue the non-SPF formula at this time.  


I truly hope this clarifies the many questions I've seen and heard.  Please reach out to me on Facebook if you need any further clarification. 


Love, Laura

Spending Time in the UK
Posted by Laura on Aug 12,2011

Hi everyone,

It was so good to be back in the UK. It still astonishes me that my last visit was in February! I had so much fun and I think it was clear how much you all missed me – or maybe it was just my Balance-n-Brighten ;)

For those who stuck with me through the end of the day, you know Ali said I looked a little ‘cheeky’ by the last show. She said I must have drank red wine (which of course I didn’t). To prove her wrong at the end of the night I had a glass of red wine to toast Ali; although it would be great to imagine drinking red wine on air – I think I’m crazy enough without it.


Summer is going so fast – I can’t believe it’s almost ending. I am looking forward to the last week where I get to go away with Daniel and lots of family and friends to my usual haunt in Wildwood, NJ.


I hope my UK Girls are safe and sound and will enjoy their Vanilla Nudes Today’s Special Value. I’ll see you again in October for my anniversary visit.


Find Your Favorites at ULTA!
Posted by Laura on Aug 01,2011


I can't even begin to tell you how excited I am about my ULTA expansion and I hope you are as well. ULTA heard your pleas and they have listened! Now you will be able to find your favorites at EVERY ULTA location across the country beginning in August. I cannot wait to hear all about your wonderful experiences and I am so happy we were able to make this happen for you. Be sure to visit your nearest ULTA for exclusive kits like Flawless in a Flash as well as special selections like my Baked & Beautiful kit.

In celebration of the launch, there will be a few mini events taking place at different ULTA locations. For more information, please visit my Facebook Events page.

Thank you all for your support.


QVC Customer Choice Beauty Awards
Posted by Laura on Jul 14,2011

Hi Gals,


I can’t tell you how truly excited I am to be nominated for SEVEN (can you believe it?!) awards for QVC’s Customer Choice Beauty Awards. In all honesty, I couldn’t have done this without each and every one of you and it would be such an incredible honor to take an award … or twoor threeor seven home for us!

Here’s a list of what has been nominated and in what category:

BEST PRIMER - Laura Geller Spackle Cream Under Makeup Primer

BEST FOUNDATION - Laura Geller Balance N’ Brighten Baked Foundation

BEST CONCEALER - Laura Geller Real Deal Full-Coverage Cream Concealer

BEST BLUSH - Laura Geller Pink Grapefruit Baked Blush N’ Brighten

BEAUTY EYESHADOW - Laura Geller Baked Eye Shadow

BEST EYELINER - Laura Geller Eye Rimz Baked Marbleized Illusion Liner Shadow

BEST BROW - Laura Geller Long Lasting Color Brow Marker Duo


Voting ends July 24th so I hope you all will be able to cast your vote and tell all your friends to vote too on your Geller Girl favorites! The winners will be revealed on August 26th and 27th. Vote here. I can’t wait!


Love, Laura

Join me on QVC for my Lightness of Beauty TSV!
Posted by Laura on Jun 16,2011

Hi my Beautiful Geller Girls,

Instead of writing to you all about my latest Today's Special Value: Lightness of Beauty, that will air on QVC on June 18th, I think I'd rather TELL you about it. Hope you enjoy the video!


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