Mother's Day Treats!
Posted by Laura on May 06,2013

Mother’s Day is right around the corner! Treat Mom to the gift of beauty this year. Here are my top 5 gift sets for the leading lady in your life.

Beauty Off the Vine

Raise your glass and say “saluté!” Infused with powerful age-fighting superstars like Resveratrol, Grapeseed Oil and a serving of good-for-skin ingredients, Beauty Off The Vine celebrates all the things you love about red wine. This hand-picked beauty collection also includes my next-generation Baked products, in juicy, fresh-off-the-vine shades that let you create an ever-youthful look instantaneously, plus a lovely wine-glass charm to top off this get-gorgeous “bottle”! Enjoy!


Fresh Brewed Beauty

This kit introduces you to the best of the original Baked Collection: Balance-n-Brighten Baked Color Correcting Foundation and Baked Highlighter, and my new Baked ImPRESSions. My love of rich strong Italian coffee inspired me to infuse each of the blush and eyeshadow shades with good-for-you qualities of Arabica Extract and Caffeine for maximum, full-bodied color. The warm, flattering-for-all shades of Mocha Mauve Latté and Espresso Yourself each bear a coffee bean design. To complete this collection is my Color Drenched Lip Gloss in Café Au Lait—a lightly coffee-scented lip gloss that combines rich color with out-of-this-world shine. Brew up your best look ever! It’s all here, in Fresh Brewed Beauty.


Lip Pops Waterproof Lip Gloss Trio in Italian Countryside

Inspired by the amazing architecture, breathtaking scenery and overall allure of one of my favorite places in the world, my Lip Pops trio captures the thrill of a romantic Italian getaway. Palazzo Petal, Milano Mauve and Venetian Vino give you brilliant shine, a gorgeous wash of color and creamy texture. Plus, you get the stay-put qualities of a lip stain, thanks to a non-sticky, waterproof formula that also packs in Cottonseed Oil and Vitamin E, for the softest, most satiny results. I’ve also added the subtle aroma of strawberries for a sweet cap to this vacation-inspired collection.


Italian Marble Lipstick Trio

If there’s one thing that can complete your look, it’s lipstick. On hectic days, you can forget about the rest of your makeup, but not lip color. And, what better way to cover your pretty-pout checklist during this busy, party-filled holiday season than my new collection of gorgeous Italian Marble Lipsticks! This swirl of light and dark pigments creates a vibrant depth of color on the lips, while its unique formulation provides deeply smoothing and softening benefits, thanks to moisturizing emollient oils.


Simply Sunswept

Get swept away by the gorgeous sun-warmed colors in this collection! Never miss a beat when it comes to perfectly pairing your cheek and lip colors with this summer-inspired duo. Complementary shades of Ethereal Blush in Sateen Subtle Sunswept and Dream Creams Lip Palette in Sunswept give you that glowing, just-back-from-vacation look.


Happy Mother’s Day to all of the amazing women out there. Enjoy your day!

Brushology 101
Posted by Laura on Apr 29,2013

Hi GGs!

Knowing how to use your make-up brushes properly is very important. Here are a few easy tips for some of my favorite brushes and applicators.


Retractable Kabuki Brush

the perfect complexion powder brush


Designed specifically for my Baked complexion products, the Retractable Kabuki Brush picks up just the right amount of powder with its synthetic fibers. Each bristle has a gentle wave that allows it to readily pick up powder. The synthetic fibers cleanly deposit the product on your skin for a flawless finish. Perfect for all over face powders and blush. The synthetic taklon hair helps keep your brush clean by not absorbing make-up or oils from your face.


To use: dip the brush into your powder and lightly tap it to remove excess. Dust powder all over your face.


Retractable Powder Brush

the perfect multi-tasking brush for all-over face powders and/or blush


Just like the Retractable Kabuki Brush, this brush is designed to pick up just the right amount of powder. Use it to apply any of my Baked face or cheek products.


To use: dip the brush into face powder or blush and apply where desired. For more concentrated coverage, retract the brush halfway, so bristles are stacked closer together.


Lambswool Paddle

the skin-perfecting paddle


The first time I ever went on air on QVC, this ingenious product took the make-up world by storm, thanks to its skin-perfecting, airbrush-like qualities. Made of real wool, this soft blending paddle caresses your face, absorbs excess product and smoothes make-up in place.


To use: after applying your foundation, concealer and blush, use the paddle to blend and buff your face for a flawless finish. You can also use it as a powder and blush applicator.


Baked Highlighter Brush

the brush to brighten your face


Don’t underestimate this brush! It’s perfect for use with any of the Baked Highlighters. Double-ended applicators make it great for both face and eye application.


To use: with the smaller end of the applicator, apply the highlighter on the bone just under your eyebrow, or use the larger end to apply directly above the cheekbone.


View and shop all brushes here.


It’s Springtime, Anytime!
Posted by Laura on Apr 16,2013

I am so happy that sunny days are upon us, Geller Girls!


What better way to welcome in warm weather than with a fresh, floral-inspired look!


Spring Into Baked (available on includes a Baked foundation and bronzer that smoothes and color-corrects, a dreamy blush that creates the healthiest looking flush and an eyeliner-eyeshadow pairing inspired by the happy

hues of my favorite season.


All of my Baked products are carefully crafted in Italy and have one other thing in common: smooth, luxurious texture with unbelievable color payoff. Swirls of liquid pigment are poured onto terracotta tiles, slowly baked for 24 hours and hand-finished into silky domes of powder by Italian artisans. The result is a unique and velvety formula that looks amazing on every skin type.


Create the look


BALANCE-N-BRIGHTEN Baked Color Correcting Foundation

Featuring swirls of creamy neutrals, my skin-perfecting foundation combines the creaminess of a liquid with the silky feel of a powder. Mineral oil-free and paraben-free formula contains antioxidants Centella Asiatica and White Tea Extracts.


TO USE: Using the Powder Brush, apply Balance-n-Brighten all over the face, targeting sides of the nose, blemishes and redness.


BRONZE-N-BRIGHTEN Baked Color Correcting Bronzer

Natural-looking bronzer creates gorgeous, sun-kissed radiance, with a dewy finish. Mineral oil-free, paraben-free, with antioxidants Centella Asiatica and White Tea Extracts.


TO USE: After Balance-n-Brighten, apply Bronze-n-Brighten where the sun naturally hits: your forehead, cheeks, nose and chin—or all over the face for a smooth, sun-tanned look.


BLUSH-N-BRIGHTEN Baked Cheek Color in Dreamsicle

The perfect candy pink hue swirled with banana and luminous fuschia that leaves cheeks with a soft, satin glow. Paraben-free formula contains antioxidants Centella Asiatica and White Tea Extracts.


TO USE: Apply blush on the apples of your cheeks, blending up towards the hairline for a healthy, rosy flush.


BAKED EYESHADOW DUO in Shimmering Sand/Emerald Waters

Two flattering shades for eyes to perk up your look!



1. With the eyeshadow end of the Double-Ended Shadow & Liner Brush, apply Shimmering Sand from lashline up to the crease.

2. Use Emerald Waters to contour along the eyelid—blending toward the outer corner.

3. For richer color and a more dramatic finish, dampen your brush and use these buildable eyeshadows wet.


TIP: Wash your brushes regularly using mild shampoo or gentle soap. Rinse until water runs clear, return the brushes to their original shape and dry on a towel before storing.



The instant you try my I-Care Eyeliner you’ll discover something extraordinary: Its waterproof formula virtually floats into place and lets you create expertly lined lids that last!


TO USE: For a fine line, sharpen the tip and draw a line as close to your upper and/or lower lashes as possible.

Enjoy, girlfriends!


BB (Cream!) for my GGs
Posted by Laura on Apr 11,2013

Hello Geller Girls!


You already know I am all about beauty ingenuity, so it was a no brainer for the Laura Geller Beauty team to develop our brand new BB Cream All-In-One Skin Perfecting Beauty Balm SPF 21 (available at ULTA stores and on Trust me when I say, this is one beauty staple that multitasks to the max!


The creamy, yet lightweight formula combines six skin perfecting products in one tube: moisturizer, broad spectrum SPF, water-resistant foundation, anti-aging complex, antioxidant protection and complexion brightener. Optical brighteners instantly diffuse light and diminish the appearance of fine lines and blemishes, while Licorice Root brightens and helps even out skin tone over time.


Condition and protect your pretty skin with antioxidants Ginseng Root and Ginkgo Biloba Extracts, Vitamins A and E, plus a Multi-Mineral Complex rich in Magnesium, Potassium and Zinc. This formula is also mineral oil-free, non-comedogenic and dermatologist-tested.


Simply apply your BB Cream over your favorite Spackle® Under Make-Up Primer with a foundation brush or your fingertips until perfectly blended. You can’t do this wrong, gals!





P.S. By the way, our BB Cream All-In-One Skin Perfecting Beauty Balm SPF 21 is made in the USA!

ULTA Event - Wilmington, DE
Big Apple Beauty Starring Laura Geller!

GGs! Come meet me and let my expert Pro Artistry Team introduce you to the Summer 2013 collection. Sharing signature tips, techniques and advice, my Pro Artistry Team will help you recreate your perfect look at home.


Saturday, April 13th at ULTA Concord

11am – 2pm


RSVP: To reserve your spot call 302-479-9917 or visit ULTA Concord at 4803 Concord Pike Wilmington, DE 19803.


One Day Event Exclusive Collection:

Glow-n- Behold for $59, a $118 value (limited quantities available).


- Receive a FREE gift with your Laura Geller Beauty purchase (while supplies last).

- Get a FREE mini Baked to Go Blush-n-Brighten with a purchase of $50.

- Get a FREE Baked to Go Blush-n-Brighten and City Lights Lip Gloss with a purchase of $100.

- Get a FREE Baked to Go Blush-n-Brighten, City Lights Lip Gloss, Mini Real Deal Concealer and Mini Tote with a purchase of $200.


**A reservation fee of $50 applies and is redeemable on Laura Geller Beauty products purchased on the day of the event.




You’re invited to the Laura Geller Beauty Master Class!


Hosted by National Make-up Artist, Marissa Rudolph!


Learn tips and techniques in a private class setting and receive an individual consultation with a Laura Geller Pro Team Artist.


Exclusively at ULTA Concord

Saturday, April 13th

8:30am – 11am


**A booking fee of $100 applies and is redeemable on Laura Geller Beauty products purchased on the day of the event.


All attendees will receive an exclusive large Tote Bag and FREE gift with any Laura Geller Beauty purchase.


- Get a FREE mini Baked to Go Blush-n-Brighten with a purchase of $50.

- Get a FREE Baked to Go Blush-n-Brighten and City Lights Lip Gloss with a purchase of $100.

- Get a FREE Baked to Go Blush-n-Brighten, City Lights Lip Gloss, Mini Real Deal Concealer and Mini Tote with a purchase of $200.


Space is very limited, reserve today.

Call 302-479-9917 to schedule your appointment today.

4803 Concord Pike Wilmington, DE 19803



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