Best Concealer
Posted by Laura on Jun 20,2013

Hi Girlfriends!


I know finding the right shade of foundation and concealer can seem like a daunting task, but it doesn’t have to be! With the right products that are lightweight and blendable, you can achieve the perfect complexion.


The first step is determining the shade category for your skin. Here are some simple guidelines:


Porcelain: Very fair skin, burns easily, with pink undertones

Fair: Fair skin, burns easily, with neutral undertones

Medium: Medium skin with cool undertones

Tan: Olive to tan skin with yellow undertones

Deep: Olive to deep skinned women of color with yellow undertones



No matter your shade, choose a foundation that is lightweight and buildable.


My Take Cover Anti-Aging Foundation with SPF 20 is the perfect example. The airless pump delivers the right amount of product each time. Blend the lightweight formula with your fingertips, a make-up sponge or foundation brush for a flawless finish. It’s buildable, which means you can add a second layer in trouble areas for more coverage.


For a sheer tint of color, use my BB Cream All-In-One Skin Perfecting Beauty Balm. Optical brighteners instantly diffuse light and diminish the appearance of fine lines and blemishes while helping even out skin tone over time.


Balance-n-Brighten Baked Color Correcting Foundation is a unique creamy powder that can be used on its own or combined with your favorite primer or liquid base for a flawless finish. The luxuriously smooth and silky texture helps offset ruddiness, brightens sallow tones, and balances most complexions. When it comes to Baked powder foundations, it’s important to know how to properly use your brush. Paired with the Retractable Kabuki Brush, Balance-n-Brighten provides lightweight, skin-perfecting coverage. For fuller coverage, use a smaller brush (or retract your kabuki brush!) and target problem areas.



To combat blemishes and to create the perfect canvas for your make-up, you need a concealer that provides full coverage, without weighing you down. With all concealers, try to match your natural skin tone. Err on the lighter side if you are unsure, and blend fully.


My best-selling Real Deal Concealer is the ideal antidote to those flaws that have always plagued you--childhood scars, dark under-eye circles, even birthmarks. It provides serious coverage in a blendable formula that is oil-free and full of healthy vitamins. If you’re unsure what shade to choose, remember that most women are Light or Medium.


If you want versatile shade options in one palette, my Mix-n-Match Dream Creams Concealer & Highlighter is for you. Using your ring finger or a small brush, apply any of the creamy stripes of concealer to the under-eye area and dark, recessed parts of the face. Blend and layer on two or three colors to get the perfect shade any time of the year (darker for summer, lighter for fall). Dab highlighter over the concealer for luminosity, or use it on cheekbones, brow bones, center of the nose, and other areas you wish to highlight.


Whether or not you use concealer daily, pairing it with your perfect shade of foundation will give you a flawless face. Above all else, make sure the products you use are lightweight and blendable. Nothing looks (and feels!) worse than caked on creams and powders.



Finish off your flawless complexion with my Bronze-n-Brighten for a radiant, sun-kissed glow!

11 Years of The Best BEAUTY!
Posted by Laura on Jun 12,2013

Hello Geller Girls,


I am so excited to celebrate 11 years of the Laura Geller Make-Up Studio on QVC! 


I founded Laura Geller Beauty because “I believe beauty is EVERY woman’s birthright.”  For more than a decade, with your support and love, our company has enjoyed continued growth and success through award-winning products and best-selling customer favorites. From the bottom of my heart, I thank you!


It’s true what they say: “do what you love and you'll never work a day.” I cannot tell you how much I love developing and delivering innovative, easy-to-use products! It’s so rewarding for me to see how my gals have made Laura Geller Beauty products a staple in their everyday beauty routines.


To celebrate this 11 year milestone, I’m bringing you 3 days of EVENT shows on QVC! You definitely don’t want to miss out on the fabulous BRAND NEW items coming to you.


Laura Geller Make-Up Studio (EVENT SHOWS)

6/28: 10 AM EDT (2 HOUR SHOW!) and 9 PM EDT (2 HOUR SHOW!)

6/29: 7 PM EDT

6/30: 2 AM EDT

6/30: 5 PM EDT (2 HOUR SHOW!)


To watch Laura Geller Beauty grow throughout the years has been nothing short of awe-inspiring. Thank you to all my Geller Girls. Here’s to many more years of colorful beauty ahead!


A Cause for Celebration!
Posted by Laura on May 23,2013

On May 28, I’m bringing you a supersized collection that features an all-star cast from my signature arsenal–a famed skin-perfecting face primer, a bronzer that color-corrects while delivering natural radiance and a Baked highlighter duo in a new shade combination to light up your looks!


Bronze-n-Brighten Supersized Baked Color Correcting Bronzer

The very first product that launched my celebrated Baked collection, Bronze-n-Brighten features swirls of color-correcting pigments that combine to deliver even, sun-kissed color. Infused with skin-loving antioxidants Centella Asiatica and White Tea Extracts.


Baked Highlighter Duo Supersized in French Vanilla/NEW Golden Rose

Two luminous highlighter shades put the spotlight on your best features, giving you a gorgeous, lit-from-within glow.


Spackle® Supersized Under Make-Up Primer

Prime your skin to a soft, smooth canvas so make-up glides on with truer color and stays on for extended wear. Formulated with botanicals and powerful antioxidants Centella Asiatica and White Tea Extracts.


Also included are the Large Retractable Kabuki Brush and a Baked Highlighter Brush, making application super easy.


With this collection, you’ll be able to bronze and highlight—creating the perfect, light summer look that is so on trend right now!


You’ll love the skin-pampering ingredients of these Signature Superstars that deliver big, beautiful results.


So please tune into QVC May 28 at midnight EDT, and remember to join me throughout the day on QVC!

Mother's Day Treats!
Posted by Laura on May 06,2013

Mother’s Day is right around the corner! Treat Mom to the gift of beauty this year. Here are my top 5 gift sets for the leading lady in your life.

Beauty Off the Vine

Raise your glass and say “saluté!” Infused with powerful age-fighting superstars like Resveratrol, Grapeseed Oil and a serving of good-for-skin ingredients, Beauty Off The Vine celebrates all the things you love about red wine. This hand-picked beauty collection also includes my next-generation Baked products, in juicy, fresh-off-the-vine shades that let you create an ever-youthful look instantaneously, plus a lovely wine-glass charm to top off this get-gorgeous “bottle”! Enjoy!


Fresh Brewed Beauty

This kit introduces you to the best of the original Baked Collection: Balance-n-Brighten Baked Color Correcting Foundation and Baked Highlighter, and my new Baked ImPRESSions. My love of rich strong Italian coffee inspired me to infuse each of the blush and eyeshadow shades with good-for-you qualities of Arabica Extract and Caffeine for maximum, full-bodied color. The warm, flattering-for-all shades of Mocha Mauve Latté and Espresso Yourself each bear a coffee bean design. To complete this collection is my Color Drenched Lip Gloss in Café Au Lait—a lightly coffee-scented lip gloss that combines rich color with out-of-this-world shine. Brew up your best look ever! It’s all here, in Fresh Brewed Beauty.


Lip Pops Waterproof Lip Gloss Trio in Italian Countryside

Inspired by the amazing architecture, breathtaking scenery and overall allure of one of my favorite places in the world, my Lip Pops trio captures the thrill of a romantic Italian getaway. Palazzo Petal, Milano Mauve and Venetian Vino give you brilliant shine, a gorgeous wash of color and creamy texture. Plus, you get the stay-put qualities of a lip stain, thanks to a non-sticky, waterproof formula that also packs in Cottonseed Oil and Vitamin E, for the softest, most satiny results. I’ve also added the subtle aroma of strawberries for a sweet cap to this vacation-inspired collection.


Italian Marble Lipstick Trio

If there’s one thing that can complete your look, it’s lipstick. On hectic days, you can forget about the rest of your makeup, but not lip color. And, what better way to cover your pretty-pout checklist during this busy, party-filled holiday season than my new collection of gorgeous Italian Marble Lipsticks! This swirl of light and dark pigments creates a vibrant depth of color on the lips, while its unique formulation provides deeply smoothing and softening benefits, thanks to moisturizing emollient oils.


Simply Sunswept

Get swept away by the gorgeous sun-warmed colors in this collection! Never miss a beat when it comes to perfectly pairing your cheek and lip colors with this summer-inspired duo. Complementary shades of Ethereal Blush in Sateen Subtle Sunswept and Dream Creams Lip Palette in Sunswept give you that glowing, just-back-from-vacation look.


Happy Mother’s Day to all of the amazing women out there. Enjoy your day!

Brushology 101
Posted by Laura on Apr 29,2013

Hi GGs!

Knowing how to use your make-up brushes properly is very important. Here are a few easy tips for some of my favorite brushes and applicators.


Retractable Kabuki Brush

the perfect complexion powder brush


Designed specifically for my Baked complexion products, the Retractable Kabuki Brush picks up just the right amount of powder with its synthetic fibers. Each bristle has a gentle wave that allows it to readily pick up powder. The synthetic fibers cleanly deposit the product on your skin for a flawless finish. Perfect for all over face powders and blush. The synthetic taklon hair helps keep your brush clean by not absorbing make-up or oils from your face.


To use: dip the brush into your powder and lightly tap it to remove excess. Dust powder all over your face.


Retractable Powder Brush

the perfect multi-tasking brush for all-over face powders and/or blush


Just like the Retractable Kabuki Brush, this brush is designed to pick up just the right amount of powder. Use it to apply any of my Baked face or cheek products.


To use: dip the brush into face powder or blush and apply where desired. For more concentrated coverage, retract the brush halfway, so bristles are stacked closer together.


Lambswool Paddle

the skin-perfecting paddle


The first time I ever went on air on QVC, this ingenious product took the make-up world by storm, thanks to its skin-perfecting, airbrush-like qualities. Made of real wool, this soft blending paddle caresses your face, absorbs excess product and smoothes make-up in place.


To use: after applying your foundation, concealer and blush, use the paddle to blend and buff your face for a flawless finish. You can also use it as a powder and blush applicator.


Baked Highlighter Brush

the brush to brighten your face


Don’t underestimate this brush! It’s perfect for use with any of the Baked Highlighters. Double-ended applicators make it great for both face and eye application.


To use: with the smaller end of the applicator, apply the highlighter on the bone just under your eyebrow, or use the larger end to apply directly above the cheekbone.


View and shop all brushes here.



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